This report explores the drivers behind the steep growth in marketing automation and profiles top marketing automation software companies including Marketo, Eloqua, Act-On, Pardot, Salesfusion, InfusionSoft, and others.
Over the last decade or so, both the day-to-day tasks of marketers and the strategic role of marketing have undergone almost continuous change. The Internet; search marketing; ecommerce; blogging; social media and mobile computing have required marketers to rethink virtually every aspect of their jobs.
"Marketing automation software enables marketers to address and manage the complexity of interacting and engaging with prospects across these new digital channels" said report author Dan Freeman.
All of the features of marketing automation are explained from lead scoring and lead nurturing, to email marketing, to data management, CRM, and social media integration. The report also looks at adoption rates among small, mid-sized, and large companies.
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About Report Author, Dan Freeman
Dan is President of Marketing Growth Strategies LLC, a marketing services firm engaged in research, analysis, lead generation, and client implementation in the Marketing Automation sector since 2009. Dan is also founder and editor of http://www.marketingtechreport.com/