Mr. Asensio who shall be discussing the balance between short-term financial pressure and long term business sustainability through innovation, took time out to share his thoughts on what are the most pressing issues in the industry today. He argued that:
‘Digital revolution and OTTs have changed radically the rules and to survive, TELCO are looking urgently for strategic allies, partnerships with the most unexpected agents…In that sense, potential M&A between giants are coming soon.’
Going further, Mr. Asensio explained that Telco has to reinvent itself – which means becoming a ‘Digital Telco’ for Telefonica. Telcos have moved into the mobile channels, through social media, text, to apps and more to maintain their relationship with clients. HR has had to adapt to this new envioronment.
According to Mr. Asensio HR must ‘incoroporate new capabilities’
Not only is the idea behind these programmes to gather talented tech savvy young talent but also to assist with leadership development. The Telefonica Universitas in particular are ‘focused to develop transformational leadership’ according to Mr. Asensio.
The interview naturally moved from leadership development to any new trends, changes or developments in succession planning strategies. Unsurprisingly there have been no ‘dramatic changes’ but rather the focus is on becoming more and more ‘flexible’
Our final question centered on the emerging importance of gamification as a tool in the recruitment process. Interestingly, while acknowledging that Telefonica is gradually using gamification more and more, Mr Asensio pointed out that ‘gamification comes with a price and sometimes is not the most effective motivator. It’s a chance but it shouldn’t be the cornerstone of any model’.
We have seen gamification being used as a tool in HR but also on a wider customer experience role as well. It’s growth has been startling, and it is now being used in other industries – including Banking. While it will probably never be the cornerstone of any model as Mr. Asensio stated, it would be remiss that it will become more and more important in the future. If you are not using gamification, or are struggling with the implementation it would probably benefit you to listen to experts discussing their own experiences with using it.
If you would like to hear more from Mr. Asensio, you can watch his presentation on the threat posed by obedience and opportunity that irreverence represents to foster an innovative culture in organizations and driving transformation here (http://hrintelecom.com/
You can find the full interview here. (http://hrintelecom.com/
If you have any questions about this article or event contact me on ciaran.p.chapman@