Despite the increasing popularity of electronic alternatives, worldwide greeting cards sales remain buoyant. Two of the largest markets for greeting cards can be found in the UK and the USA, and according to their respective Greeting Card Associations, households in each of these nations purchase an average of more than 30 greeting cards per year. spottedsheep.com supplemented this industry data with its own research into the behaviour of greeting card consumers and, when asked if they would buy greeting cards in greater quantities if it meant they could benefit from discounted prices, almost 85% of customers questioned responded positively.
“On average people buy almost three cards every month,” says spottedsheep.com Managing Partner, Mike Temple, “we wanted to reward our customers for meeting that need when they purchase on our site.”
spottedsheep.com is able to offer free delivery and discounts as generous as 50% to its customers by producing its own greeting cards and selling them directly through its online store. This approach not only means there are no wholesalers or retailers eating into profit margins, but also that spottedsheep.com can respond quickly to consumer demand. spottedsheep.com has deliberately kept its promotional offers very simple, with free delivery for UK customers on orders for three or more cards, and 50% discount for ALL customers when ordering ten cards or more.
“Industry margins have traditionally been squeezed by the different parties in the supply chain,” says Mike Temple, “but we've been able to make considerable savings and pass them on to our customers.”
The design of its greeting cards and ecards is also critical to the success of spottedsheep.com, which has collaborated with artists from all over the world to create a diverse and appealing range of cards. In addition to paying a royalty for use of their artwork, spottedsheep.com includes the artist’s name and website address on the back of each greeting card and ecard, so customers are able to purchase originals, prints and other products directly from the artist. spottedsheep.com artists also benefit from having a profile page with a links back to their own website, improving their visibility and authority with search engines such as Google.
“From the beginning, our aim has been that our artists as well as our customers benefit from a relationship with spottedsheep.com,”
spottedsheep.com continues to develop relationships with UK and international artists to provide a greater choice for its customers and is always eager to consider submissions from artists to supplement its range. Interested parties should contact spottedsheep.com through its website. Future plans for spottedsheep.com include further investment in and development of its ecard service, which will enable users to send and receive any of the designs on its website as virtual as well as real greeting cards.
spottedsheep.com provides the very best creativity, quality and choice for customers, at exceptional value, by collaborating with artists across the world to produce and sell fine art greeting cards direct to customers through its online store. spottedsheep.com greeting cards are blank for all occasions. Find out more at http://www.spottedsheep.com.