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ICS Report on MBA Trends in India grabs Public Attention

PRLog - March 1, 2014 - GURGAON, India -- Amidst mounting confusion about the status of MBA in India after the global economic slowdown, IndiaCollegeSearch has put together a report which dispels all the speculations and brings forth honest numbers and analysis representing the real picture of the professional course in India. The expedient analysis has grabbed the media attention widely and helped aspirants clear some of the common misperceptions.

The comprehensive report (http://www.indiacollegesearch.com/blog), based on a sample size of more than 2 miliion annual searches on the education website attempts to answer questions like – what kind of students are going the MBA way? How does the student interest spread across India? Which are the popular entrance exams and the most preferred branches? Are the salary packages justifying college fees? To draw conclusion for all such questions surrounding MBA, IndiaCollegeSearch performed a detailed analysis on demographics – age, gender and location, preferred and emerging branches, entrance exams and trend in salary.

The report brings forward data that challenges some of the preconceived notions and affirms some popular beliefs. First and foremost it clears that MBA is yet to completely capture the imagination of the Indian masses. This trend is especially noticeable in the smaller cities, which shows that most of India is still conservative about choosing their degrees and prefers to go a familiar route rather than take on a comparatively unexplored path. The global trend of looking to MBA as the golden professional course is slowly permeating through India via its metro cities. Secondly, the gender analysis represents a promising picture with women constituting the majority of students displaying interest for MBA courses. In a country where it is still unusual for many women to go for higher studies, this reversal of trend is encouraging. On the other hand, the zonal breakup reveals an inconsistent scenario. In terms of interested students, participation from Eastern India is paltry.

Fourthly, the report says that not many professionals are looking to join MBA courses, and people in the age range of 22-23 display the highest interest for the course. This is indicative of the fact that students are probably not landing good jobs right after their graduation, which is making them look into options for further studies. The other thing brought out by the report is that professionals in India are not looking to expand their areas of expertise once they get into a job, and hence are not expressing interest for MBA. Lastly, the salary figures are also starting to trudge back up the curve. It looks like the effect of the economic slowdown is finally waning.

Depicting a wholesome picture of MBA in India, the report has been covered by some of the leading newspapers and press forums.  The Hindu drew inferences from the report and published a news story – ‘Its MBA all the way’ (http://www.thehindu.com/todays-paper/tp-features/tp-educa...) on February 3, 2014. Other notable media that talked about the report include India Today (http://www.google.co.in/url?sa=t&rct=j&q=&esr...), The Economic Times (http://articles.economictimes.indiatimes.com/2014-02-23/n...), Times of India, NDVT Profit, Deccan Chronicleand Financial Express.

About IndiaCollegeSearch

IndiaCollegeSearch is a platform that connects colleges and students. It is currently the country's fastest growing education portal used actively by over 2000 colleges and 1 million students looking to find a college.

The platform attempts to provide granular information that helps a student differentiate between colleges using qualitative as well as quantitative factors to sort colleges based on the user's preferences. ICS also enables students to compare colleges and apply instantly on the basis of the admission criteria specified by the institute. Over 50,000 applications were sent via ICS in the first six months of 2013 and the portal currently provides information about 9000+ colleges across 31 courses.

IndiaCollegeSearch has clients spread across 15 states the company raised INR 20 mn investment in 2013 led by Shaadi.com CEO Anupam Mittal.

Isha Sharma

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