Flip4Green initiative by Certes Realty carries out eco - awareness drive at Jahanpanah forest

GURGAON, India - Feb. 21, 2014 - PRLog -- A successful effort to make people aware about conservation of trees by converting one-sided sheets into ready-to-use perfectly bound notebooks was organized at Jahanpanah city forest in Delhi by Flip4Green. Early morning visitors to this forest were given crumpled sheets of paper, and asked whether they would use that for writing. With majority of the people stating it not possible, the Flip4Green volunteers presented them with F4G notebooks, and explained the entire concept of how used one-sided sheets were being procured from corporates, and turned into notebooks.

Rakesh Sharma, an early morning visitor said that he was surprised at the innovative concept behind the notebooks as they could save trees in large numbers. “I will try and see if papers in my office could be used for this purpose. We have already lost enough trees, and this initiative could save greenery in a big way”, said Mr. Sharma. The Flip4Green initiative has been launched by Gurgaon based Certes Realty Ltd., a firm which is committed to deliver quality real estate to it's customer, and also work responsibly to safeguard ecology and environment. Ramesh Menon, Director, Certes Realty says that their vision is to save maximum number of trees by using wasted paper sheets which are used to make these notebooks. “We have tied up with a number corporates in Delhi NCR, who give the sheets. These sheets are given to a team consisting of women from underprivileged section of the society, who then work to convert these waste papers into usable notebooks”, tells Menon.

To make people aware about the concept of Flip4Green, the volunteers visit different schools, offices, and public places and discuss this concept with people. At the Jahanpanah forest, the volunteers interacted with people, and gave each person an F4G kit (made out of newspaper) which comprised two badges – so that they could keep one and give the other to someone they knew, two Special Edition F4G notebooks, and one F4G Sticker.

Menon says that idea behind Flip4Green is that a large number of A4 sheets are used for printing in offices, and these are discarded after being used from one side. “The goal is to motivate the corporates to send sheets to us so that another layer of usage is added in between, before sending for recycling”, he reveals. Another positive is that these sheets are turned into notebooks, and scrapbooks by differently-abled women, who take this up as a paying vocation, and move towards self-sufficiency with dignity. For corporates the added attraction is that Flip4Green notebooks are also affixed with logos, and customized covers, and this is also the reason that these are turning popular among executives as well as school children.