Valentine’s Day activity by paper-conservation initiative Flip4Green

NEW DELHI - Feb. 18, 2014 - PRLog -- Flip4Green, a CSR campaign by Delhi based Real Estate firm Certes Realty Ltd., conducted a special Valentine’s Day activity to promote paper conservation among the masses.

For the activity, the Flip4Green crew visited the Jahanpanah City forest, an urban landscaped park in the middle of South Delhi, that is frequented by people from nearby areas of Gk-II, CR Park, Kalkaji and Alaknanda. They interacted with morning joggers and walkers, most of whom were not aware about the Flip4Green initiative.

The crew presented a ball of crushed paper to all the participants to get the point of re-using papers across. The participants were approached unawares and the whole interaction was filmed. Mr. Ramesh Menon, Director Certes Realty Ltd. says, “We wanted to make a special video for all our followers for Valentine’s Day. Through this activity we have been able to firmly establish our belief that people are more than willing to re-use papers, if given the opportunity, thus validating our efforts.” The video is available on Flip4Green’s facebook page and their website www.flip4green.in.

About Flip4Green
Flip4Green is a CSR campaign by Certes Realty Ltd. to promote the culture of using A4 sheets on both sides of the paper, for paper conservation among Corporates in India. For this purpose, they collect one side used sheets for companies and return it back to them by attractively binding in a form a notebook that they call the F4G notebook. Since inception, Flip4Green has been able to collect over 8 lac A4 sheets and return 35,046 notebooks through which they have been able to save 11 whole trees. Visit their website www.flip4green.in to learn more about the initiative or donate papers.