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Follow on Google News | Getting Inked: the only Black Dot that Clean & Clear Supports‘Operation Black Dot’ aims for 100 percent voter registration among students of Mumbai University
By: About CLEAN & CLEAR™ A recent study conducted showed that 67 percent of young voters in Mumbai did not exercise their right to vote in the last election only because their name was not present on the voters list. Younger people across urban India often find the process of enrolling as voters too cumbersome and therefore stay away from the entire process of voting. Additionally, another factor responsible for the apathy of the youth towards voting includes their lack of awareness and clarity on the varying standpoints of different political parties to form a clear, informed opinion. By addressing such issues, ‘Operation Black Dot’ aims to dramatically boost participation by encouraging the youth to actively partake in the future of the country. Says Ganesh Bangalore, General Marketing Manager, Johnson & Johnson, “The youth today is completely aware about political issues and understand their responsibilities towards the country. Clean & Clear as a leading youth brand wants to enable them and give them the confidence to choose the next leadership of the country by making voting easy through Operation Black Dot.” The Operation Black Dot team is using innovative methods to engage with its young audience. Apart from using social media such as YouTube and Face book extensively, the team holds face-to-face meetings with elected representatives, called ‘Hangouts’ Adds popular VJ Purab Kohli, one of the campaigners for Operation Black Dot, “This format of engaging college students is a refreshing change from the traditional loudspeaker political discourse that really puts off youngsters. Operation Black Dot encourages youth to discuss and debate issues with their elected representatives, and collaboratively find solutions to matters that affect them.” Along with voter registration, the emphasis of Operation Black Dot is on raising awareness about current affairs and engaging with political figures to discuss pressing issues. With the success of campaigns like this that are working to raise the participation of young India in elections, we can undoubtedly look forward to a more lively democracy and a high voter turnout amongst Mumbai’s youth in the upcoming general elections. End
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