Digital Inkjet Gains Momentum in Publishing Industry: New White Paper Reveals

TORONTO - Feb. 11, 2014 - PRLog -- Book publishers are at a critical crossroads because of the ever changing landscape faced by the industry. Toronto book printer, Webcom recently published a white paper– Publishers Get on Board with the Digital Inkjet Revolution–revealing new information about early adopters who are rethinking the traditional print model in response to these mounting industry-wide challenges.

“Book publishers are challenged in many ways,” says Webcom president Mike Collinge. “From smaller retail orders to a shrinking number of traditional outlets and a growing share of e-commerce print books, the most critical determinant of a publisher’s ability to successfully navigate the market is being able to improve the financial returns on their printed product.”

The white paper provides insight into the current publishing landscape, including key factors that are challenging the modern supply chain model, inventory issues and gaps in the supply chain. Additionally, the research exposes the fundamental reasons why books are being produced differently in reaction to a shift in the way people are buying and reading books.

Read this white paper to learn:

  - How the trade publishing industry is changing and how it impacts the supply chain

  - What total cost of ownership (TCO) means for trade publishers and why it’s important

  - Why digital inkjet is replacing offset as a better solution

The Publishers Get on Board with the Digital Inkjet Revolution white paper is now available for free download at the Webcom company website, http://www.webcomlink.com/white-paper-digital-inkjet/.

About Webcom

Webcom is a forward-thinking book printer who offers innovative programs to address the challenges of high inventory and production costs, customized for publishers of books, catalogs and directories across North America. Programs are integrated through advanced workflow technology and automation of leading-edge inkjet web presses, conventional offset presses and the latest bindery systems. http://www.webcomlink.com