Wakaberry Becomes First International Recipient of IFYA’s Swirl of Honor Program

SAN FRANCISCO - Feb. 4, 2014 - PRLog -- For the first time ever the International Frozen Yogurt Association (IFYA)’s Swirl of Honor^TM program has awarded swirls to a frozen yogurt brand outside of the US.  The IFYA awarded South Africa’s first self-serve frozen yogurt bar, Wakaberry, with three swirls, the most swirls a frozen yogurt brand can be awarded.

“The IFYA is absolutely thrilled to honor Wakaberry and to expand our program to South Africa. Wakaberry is a leader and innovator in its area. The brand’s core values of “real yoghurt, real people and real fun” resonate with the Swirl of Honor program’s values. We look for brands like Wakaberry that care about the quality of the frozen yogurt they serve, offer superior customer service and create a fun, enjoyable experience for customers,” said Susan Linton, IFYA President. “We applaud Wakaberry’s commitment to quality (their yogurt is made with local organic milk) and their involvement with the Ubuntu Youth Empowerment Program.”

Said Michele Fourie, co-founder and director of Wakaberry Holdings Pty Ltd: “Wakaberry is extremely proud to be the first international recipient of the Swirl of Honor^TM Program. It is great to receive such a prestigious award, acknowledging Wakaberry as the market leaders in frozen yogurt in South Africa. We look forward to a great association with the IFYA in 2014.”

Wakaberry is a unique and interactive self-service, soft-serve frozen yoghurt bar; established in Durban, May 2011. They offer only the best 100% REAL frozen yoghurt, which is virtually fat free. The froyo flavours vary from store to store, but customers can expect a wide variety including classics like Strawberry, Vanilla, Mixed Berry and English Toffee and quirkier taste sensations like Green tea, Pomegranate, Kiwi and Watermelon. Toppings wise, for the fit and healthy they offer fresh fruit, nuts, and cereals, and for the downright wicked there are deliciously decadent desserts such as sweets, chocolates and sauces. Wakaberry is the first South African frozen yoghurt brand to offer this unique self-serve concept that allows each customer to be the boss of their own creation. The affordable pricing and pay-per-weight system means that customers can have as much or as little as they like.

The Swirl of Honor^TM Program was launched by the IFYA in 2013 to recognize excellence in frozen yogurt. As the first and only quality seal program specifically for frozen yogurt stores, the IFYA developed stringent quality standards. Swirl of Honor^TM recipients have demonstrated their commitment to quality frozen yogurt, store cleanliness, superior customer service, and environmentally friendly business practices. Recipients receive one to three Swirls (1 = good, 2 = very good, 3 = excellent) based on how they meet IFYA standards.

Swirl of Honor^TM recipients are featured on the IFYA website. For more information about the Swirl of Honor^TM program, please visit internationalfrozenyogurt.com

About Wakaberry

Wakaberry is a unique and interactive self-service, soft-serve frozen yoghurt bar; established in Durban, May 2011. We offer only the best 100% REAL frozen yoghurt which is SUPER LOW IN FAT! The froyo flavours vary from store to store, but customers can expect a wide variety including classics like Strawberry, Vanilla, Mixed Berry and English Toffee and quirkier taste sensations like Green tea, Pomegranate, Kiwi and Watermelon. Toppings wise, for the fit and healthy we offer fresh fruit, nuts, and cereals, and for the downright wicked there are deliciously decadent desserts such as sweets, chocolates and sauces. Wakaberry is the first South African frozen yoghurt brand to offer this unique self-serve concept that allows each customer to be the boss of their own creation. The affordable pricing and pay-per-weight system means that customers can have as much or as little as they like. For store locations and additional information, please visit http://www.wakaberry.co.za

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) was created to promote the quality and success of the rapidly evolving frozen yogurt industry and to build an international frozen yogurt community.  The IFYA is proud to be the independent voice of the international frozen yogurt industry. We represent frozen yogurt shops, suppliers and consumers across the world. Our audience is diverse in background yet united by a common love of frozen yogurt. For additional information, visit internationalfrozenyogurt.com