Major E-Commerce Fashion Company to relaunch website

NEW YORK - Dec. 12, 2013 - PRLog -- The Top Boutique, a new online fashion boutique featuring Tops for women, hosted a Soft Opening in Atlanta, GA in November but will open its doors for business with a Grand Opening event in the month of December 2013. Their goal is to provide customers of the same fun and inviting shopping experience that companies such as Shoedazzle and JustFab offered when they first arrived on the scene, only better.

“The Top Boutique is thrilled to be opening its online store, providing a one-stop shopping destination that meets the wants and needs of our clients that can never have enough Tops,” said Lydia Pierre, Brand Manager of The Top Boutique, Inc. “It was exciting to see the response to our Atlanta, Ga soft opening, which have produced valuable insights that along with our soft openings in various locations that will help us to continue to deliver on The Top Boutique’s brand promise of “Top Quality at low prices” for customers across the nation.”

After the soft opening in Atlanta, Ga, it was decided that in anticipation of the numerous amount of customers, it would be the best solution to re-design and re-launch the e-commerce website for The Top Boutique, Inc.

The fast-growing online business needed a nimble, flexible technology e-commerce platform to help increase website revenues, and to be the anchor technology for a best-of-breed total solution. Other demands included the capability to optimize online merchandising for mobile devices, multi-site capability and expansion of online sales internationally.

The prelaunch which will be completed in mid-December and includes:

Redesigned Brand Signage
The Top Boutique has made dramatic changes to its website – evolving the logo, and energizing the signature color Hot Pink.

Warm Welcome
New signature arrivals – including new design features – will create an energized and branded sense of welcome that is universally recognizable upon entering the site. Personally customized profiles and chat rooms also will engage guests in a complete interactive experience.

New Service Promise
Since a differentiated lodging experience cannot be delivered through imagery and product alone, The Top Boutique is committed to providing best-in-class service. As part of the relaunch, the brand will further ensure staff develops the behaviors and skills to best serve customers by treating them as personal clients and consistently delivering real, genuine service.

Customer Service will be open from 8 a.m. to 6 p.m. Monday to Friday.  Online guests will be welcomed into bright, appealing website, great guest service and a trend-right merchandise assortment. The Top Boutique is committed to providing its customers with an amazing shopping destination for affordable, stylish, quality products; everything from formal wear to Casual, to corporate Tops and more.  The online store will carry an extensive range of The Top Boutique owned and exclusive brands, as well as designer apparel.

The re-developed Top Boutique site is anticipated to launch in late December 2013.

About The Top Boutique Inc®   The Top Boutique Inc is the original home of the 2 for $29.99 Top Deal.  It is an online fashion & lifestyle company whose aim is to treat women all over the world to a showroom filled with fashionable, high quality, designer “Tops” at an amazing price. Indulging their clients with Topnotch service, "Top Designer of the Month" deals, and both exclusive “Top Boutique” label and designer-brand styles, the e-commerce online subscription site offers its clients a personalized shopping experience by offering them “Top“ recommendations based on their individual consumer profile. Each Region (Southern Region, Northern, Western and Eastern) will be represented by a Regional Style Ambassador who has a certain “je ne c’est quoi” when it comes to fashion. Devoted to fixing the age old problem between women everywhere and their wardrobe of “Not enough TOPS”—the company has formulated a way to give women consistent access Top quality “Tops” at great prices.  The Top Boutique offers a Membership program for $29.99 per month which you can spend or save and have it roll-over to the next month, free shipping off all orders, and more. The Top Boutique was founded on the premise that dressing for less should not mean sacrificing Great quality. The company’s goal is to help women all over the world achieve Top of the Line looks without burning a hole in their pocketbooks.

Commercial: http://vimeo.com/78972598