Creative Works brings the "WOW Effect" to Main Event Tempe

Dec. 4, 2013 - PRLog -- If you are looking to enhance your customers’ laser tag experience, a multi level arena can bring diverse play and a huge competitive advantage.  The enhanced arena flow and boosted game play will keep your players coming back again and again.  Main Event Entertainment is now incorporating themed laser tag in their new sites, and they have experienced the benefits and challenges with a second level add-on.  Main Event’s groundbreaking new site in Tempe, Arizona is now featuring their fifth custom themed multi-level laser tag arena with Creative Works (http://www.lasertagworld.com).

This over 4,000 square foot arena brings players onto a two level high-tech battle station with amazing murals of space and cosmic debris.  Players begin their journey in the briefing area where they receive their mission.  They are then ushered into the vesting area to be suited up in laser tag gear from Delta Strike.  Leaving their families and friends on earth, players enter an unknown futuristic world.  Their challenge: work with their team to release the captured power source - earth’s last hope for survival.  After completing their heroic mission, customers can enjoy Main Event’s twenty-four bowling lanes, 100 video arcade games, gravity ropes course, delicious food and more.

Main Event Tempe is giving their customers an amazing laser tag experience, but what complications did they face in the beginning?  “ADA compliance has become a common issue for entertainment facilities who want a second level in their laser tag arena,” commented Roxanna Gressel, Director of Project Management at Creative Works, “the approval procedures required by local city governments have increased in the past few years.”

There can be many steps in the approval process for city permits.  Main Event hired an ADA compliance specialist, who worked diligently with city officials to explain the second level is only for additional game activity and not required to have ADA compliance.  "Having a second level can increase gross revenue up to 30%," commented Jeff Schilling, President of Creative Works, "however, it is not necessary to use the second level to play the game, which is key in working with the city over ADA compliance."

Initial research and preparation is key in the approval process.  Cement slab reviews and engineering specs on the structure were collected.  Main Event’s ADA specialist presented this information along with case studies on second level structure locations.  Creative Works visited the Tempe site to work with Main Event’s team and evaluate the space.  What is imperative when waiting on city permits?  “Flexibility. The hard work paid off and the structure permits were approved, but it required quite a few timeline adjustments and constant preparation.  The end result is worth it, but it’s important to have the right people on your team,” commented Roxanna Gressel, Creative Works.

Main Event’s new 55,000 square foot location in Tempe, Arizona invites customers to “Eat, Bowl, Play,” in an atmosphere that is fun, modern, and exciting.  Main Event is poised for growth and Creative Works is excited to continue to partner with them.  Learn more about Main Event at http://www.mainevent.com.


The Creative Works is a designer and builder of entertainment venues, manufacturer and supplier of attractions, and creator of props, effects, décor and more for sites around the globe. To learn more, visit: http://www.THEWOWEFFECT.com or call toll free (877) 843-6348.