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Follow on Google News | Creative agency for retailers rebrands as True StoryThe 80-strong creative agency Jupiter Design has rebranded as True Story
By: True Story Now known as True Story (http://www.truestory.uk.com) The rebrand coincides with the launch of a dedicated True Story packaging division (http://www.slideshare.net/ To showcase the talents of the brand and packaging team, the organisation launched its own hair care brand in June 2013, White Hot (www.whitehothair.co.uk ), sold on www.boots.com andwww.whitehothair.co.uk. The new brand was chosen to reflect the business culture as well as its activity. Mayled continues: “We’ve all experienced the emotional pull of a true story. As an agency we pride ourselves on being authentic in everything we do - we create compelling work on behalf of our clients while staying true to both ourselves and to them - and that’s a powerful combination.” Ends For more information contact Carrie Eames on 0115 965 1175 / carrie.eames@ End
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