Woody’s Yogurt Place in Mill Valley, CA Is Awarded Three Swirls by IFYA's Swirl of Honor Program

SAN FRANCISCO - Nov. 19, 2013 - PRLog -- The International Frozen Yogurt Association (IFYA)’s is proud to welcome Woody’s Yogurt Place to the Swirl of Honor^TM program. IFYA assessed Woody’s Yogurt Place based on frozen yogurt quality, store cleanliness, superior customer service, and environmentally friendly business practices and awarded Woody’s three swirls (out of a possible three swirls).

The Swirl of Honor^TM Program was launched by the IFYA in late 2013 to recognize excellence in frozen yogurt. As the first and only quality seal program specifically for frozen yogurt stores, the IFYA developed stringent quality standards. Recipients receive one to three Swirls (1 = good, 2 = very good, 3 = excellent) based on how they meet IFYA standards.

“Woody’s is a beloved part of Marin County, offering quality frozen yogurt and ice cream since 1964 and supporting local schools and sports teams,” said Susan Linton, IFYA President. “It’s the kind of classic place that kids and adults have loved going to for decades. They have plenty of flavors to please any palate, a friendly atmosphere and reasonable prices. We’re thrilled to see that they’re a certified Green America business and honored to have this local institution join our roster of Swirl of Honor shops.”

Owner Brian Woodson states, "My father and I have been in the frozen yogurt business for a long time and we think that the key to our continued success is our ongoing commitment to providing the highest quality products at very reasonable prices and by giving back to our local community. Woody's Yogurt Place is deeply honored to receive 3 Swirls from the International Frozen Yogurt Association. We applaud the association's efforts to recognize frozen yogurt excellence."

Woody’s Yogurt Place is located at 802 Strawberry Village, Mill Valley, CA 94941.

Swirl of Honor^TM recipients are featured on the IFYA website. For more information about the Swirl of Honor^TM program, please visit internationalfrozenyogurt.com

About Woody’s Yogurt Place

Woody's (http://www.woodysyogurtplace.com/) is a family owned and operated "classic" full service store located in the Strawberry Village shopping center in Mill Valley, California. We have been serving customers from Novato, San Rafael, Ross, Greenbrae, Larkspur, Corte Madera, Mill Valley and Sausalito since 1964.

Woody's only sells the highest quality products such as Dannon Frozen Yogurt and Dreyers Ice Cream at the lowest prices in Marin County. We also have the largest selection in all of Marin County with six frozen yogurt machines and 24 ice cream flavors many of which are gluten free. Woody's is the only place in Marin County where you can find Mr. Smith's Frozen Custard and Wow Cow super low calorie dessert. We also serve delicious whole fruit smoothies.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) was created to promote the quality and success of the rapidly evolving frozen yogurt industry and to build an international frozen yogurt community.  The IFYA is proud to be the independent voice of the international frozen yogurt industry. We represent frozen yogurt shops, suppliers and consumers across the world. Our audience is diverse in background yet united by a common love of frozen yogurt.