Attero continues to address E-waste menace

DELHI/NCR, India - Oct. 11, 2013 - PRLog -- New Delhi, October 11, 2013: Attero, India’s largest electronic asset management company has continued with its efforts to address the e-waste menace through its E-waste Collection Drives and Awareness Programs in the Delhi-NCR region. Most recently, Attero organized E-waste collection drives in a number of residential societies, Schools and Office. These E-waste Collection Drives and Awareness Programs were organized by Attero as part of the Clean E-India Initiative and aims to caution the public about the hazards of e-waste and promote eco-friendly recycling.

Attero has continued with its ‘Clean E-India Initiative’ e-waste collection campaigns and engaged the residents of Sitaram Apartments in IP Extension and Vardhaman Apartments in Mayur Vihar, Delhi; Shurya Apartments in Sector 62, Subhkamna Apartments in Sector 50, Royal Gardens Apartments Sector 61 in Noida. Residents voluntarily came forth and contributed their bit to the e-waste collection and awareness event.

Electronic waste contains toxic elements that pose a serious threat to the environment and human health. In order to effectively combat the electronic waste issue, awareness about its hazards, and safe disposal, among consumers is essential, which is what Attero has been trying to achieve through these e-waste collection and awareness events. The entire exercise is focused on recycling electronic waste in an organized, scientific and sustainable manner. As part of the event, residents were informed about the repercussions of improper disposal of E-waste and how environment-friendly recycling would help build a sustainable future. Attero’s E-waste Collection Boxes were placed in various locations in these residential societies where residents were encouraged to drop off their old broken down electronics and gadgets.

In addition to targeting consumers and spreading awareness in residential societies, Attero also organized an E-waste Collection Drive at the Marigold Public School in Noida, Shri Ram School in its Aravali, Gurgaon and Sohna road branch and in the corporate entity BRY-AIR (ASIA) PVT LTD, Gurgaon. The event began with the E-waste Awareness Program, where an interactive presentation informed students and the working class about the environmental and health hazards posed by electronic waste and the necessity of proper disposal. Following the awareness program, students were encouraged to collect and bring old electronics to drop them off in Attero’s E-waste Collection Boxes placed in the school premises for eco-friendly disposal.

The E-waste collection drives are essentially organized by Attero to reach out to the people at ground level and offer them an eco-friendly solution for disposing their old useless electronics. Due to the rapid growth in technology, the likelihood of exhaustion of non-renewable precious metals over the next 30-40 years, and the environmental threats posed by electronic waste, there is a dire need for recycling electronic waste, which was emphasized and reiterated at these e-waste collection events. The e-waste collected in Attero’s E-waste Collection Boxes during these events will be transported to Attero’s state-of-the-art recycling facility for eco-friendly disposal. Attero has established a pan India reverse logistics network for efficient collection of E-waste and covers 25 states with bulk collection facilities from over 500 cities across the country.

These E-waste collection events were launched by Attero as part of the Clean E-India Initiative. The Clean E-India Initiative is a joint partnership between Attero and the International Finance Corporation (IFC), a World Bank entity. Attero organizes E-waste collection events in residential societies, corporate organizations and schools as part of the initiative. The Clean E-India Initiative aims to raise awareness about E-waste and establish an effective take back model for e-waste collection, by bringing together and working with all stakeholders involved in the electronics supply chain. As more and more consumers participate in these e-waste collection events, it will bring in huge network benefits as each new consumer joining the network brings incremental value to all other consumers who are part of the network because more OEMs join in. Attero has already tied up with over 21 of the top OEMs including Samsung, Wipro, HCL and Voltas to ensure environment-friendly e-waste management.

A NASA recognized technology innovator, Attero has been a pioneer in developing eco-friendly technologies for managing e-waste more efficiently. Attero has already developed a patent pending eco-friendly technique for recycling e-waste and extracting valuable resources like precious and rare earth metals. Developed at Attero’s state of the art R&D lab, this technology enables Attero to set up eco-friendly e-waste recycling facilities at a very low cost of $2 million, with a viable minimum operating capacity of 2000 tonnes annually. Such e-waste recycling setups offer a feasible and environmentally responsible solution for e-waste management, particularly in emerging economies, where most of the world’s e-waste ends up. In comparison, traditional smelting facilities, which extract metals from e-waste and perform e-waste recycling as a secondary function, require $100 million to set up and have a viable minimum operating capacity of 100,000 tonnes annually. Currently, there are five organizations with such metal extraction facilities, namely Umicore (Belgium), Norando (Canada), Aurubis (Germany), LS (Korea) and Dowa (Japan). These facilities primarily cater to developing nations, leaving out the world’s emerging economies, which is under more pressure from e-waste. Attero’s e-waste recycling solution allows for a more eco-friendly, efficient and viable solution for e-waste management, especially for emerging economies, as opposed to establishing $100 million facilities. Powered by its patent pending technology, Attero aims to establish multiple low capex, low capacity, non hazardous e-waste recycling facilities across the globe for managing electronic waste in an eco-friendly manner.