Countdown Star, Rachel Riley Takes Role as Brand Ambassador for Mind Sports (International)

Sept. 5, 2013 - PRLog -- Mind Sports (International), part of the Living it Loving it Ltd. group of companies has appointed well-known television presenter and numbers expert, Rachel Riley as the  company’s new brand Ambassador in order to raise the profile and promote the benefits of taking part in intellectually stimulating mind sports across the world.

A perfect fit for the ambassadorial role, Rachel, 27, has been a star of Channel 4’s hit TV show, Countdown, since making her first appearance in December 2009 as the numbers expert.  Earlier this year, Rachel was revealed as the newest member of the team on Channel 5’s The Gadget Show and just this week it was announced that she’ll be counting the ‘steps to success’ in the latest series of Strictly Come Dancing. Now, she is adding her ambassador role at Mind Sports (International) to the fray.

A Mathematics graduate of Oxford University, Rachel has always maintained a strong interest in education and the promotion of maths and science, particularly to young people. Naturally, her love of numbers, intellectual competition and dedication to youth development made her the prime candidate for the Mind Sports (International) Ambassador Role, showcasing a deep commitment to raising awareness of the benefits of mind sports and intellectual game playing across all ages.

“Mind Sports (International) is doing a phenomenal job of bringing communities together to play and compete in both traditional and modern mind sports,” comments Rachel.

“Mahjong dates back to 500BC and chess to the 6^th Century. These games aren’t just learning tools but a part of history.  Mind sports don’t have expensive equipment or the need to keep up with the latest version - they’re great fun for everyone, anywhere, all the while promoting intellectual development.”

Dave Brannan, CEO of Mind Sports (International) feels that Rachel is the perfect representation for the Company, “Rachel is known for her dedication to numbers and the promotion of maths within the education system.  We are sure her endeavours and enthusiasm for intellectual sports will encourage a plethora of new mind sports participants to come forward.”

Rachel will be presenting a selection of online TV shows from upcoming Mind Sports Festivals within the next 12 months, with the next taking place at the Cardiff Mind Sports Festival at the Millennium Stadium, 13^th – 15^th September.  Each programme will be broadcast alongside live tournament coverage on the company’s dedicated television channel, www.mindsportstv.com.