• Enter the Brazilian market with a mid- to long-term horizon -- delays are the rule rather than the exception
• Conduct market research -- there is always a significant difference in the way it is done in Brazil versus the US
• Select a competent and experienced Brazilian partner -- Brazilians are best equipped to deal with the Brazilian business environment
The panel will be hosted by Joe Falcao and will include representatives of other US businesses experienced in the Brazilian market. The event is jointly sponsored by The International Executive Resource Group (IERG - http://www.iergonline.org and Brazil-Today (http://www.brazil‐
The event "Doing Business in Brazil -- Practical Experience and Lessons Learned" will be held at the Arthur M. Blank Center at Babson College on Monday, September 23, 2013 from 6:00-8:00pm.
Mark Horn: http://www.linkedin.com/