The consultancy will offer plumbing and heating engineers the opportunity to work with one partner that is capable of planning and executing marketing campaigns across all channels. The service will include digital strategies such as SEO, PPC, email and social media, as well the more traditional ‘offline’ techniques including direct mail, referral programs and print. There will be a particular focus on local search engine performance and generating internet based leads from Google+ Local listings.
Smart Sales Solutions expect their plumbing company marketing services to be highly sought after by local contractors. The increasing number of available advertising channels, along with a complex and ever-changing online marketing landscape often causes problems for plumbing and heating businesses of all sizes. The time and resource needed to put together an effective marketing strategy is just not available to most contractors. Even when it is, the necessary expertise is often lacking.
The approach taken with contractors is very much an educational one. Free marketing tips and strategies are offered on the Smart Sales Solutions Blog, Facebook page and email newsletter. The owners of plumbing and heating businesses can then apply for a free, telephone based marketing strategy session. This discussion will cover the actual implementation of specific marketing strategies which are most likely offer the best return.
A range of free plumber marketing plans and resources including reports, white papers and videos are due to be released throughout 2013, and then on a continuous basis.
About Smart Sales Solutions
Smart Sales Solutions is a London based consultancy founded and operated by Ryan Turner. The business was set up to help local contractors plan and implement complete plumbing business marketing plans that will increase sales and profits. Unlike those offered by many marketing agencies, every campaign is unique and created specifically for the individual business it promotes, following a detailed initial consultation.
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