Pricing Engine also announced that it is in rapid growth mode, having notched over 1,000 customers across the country two years after it was founded and just a few months after its official launch out of beta. With reseller deals set to be announced with major media partners, this growth trend is expected to continue, according to founder and CEO Jeremy Kagan. “By focusing on simplifying the challenges of managing digital advertising, we’re finding great traction with both the small businesses themselves and reseller partners using our services to provide digital tools for their own customers,” Kagan said.
“Millions of small business owners are the backbone of our economy, and they deserve to have the best tools available to take advantage of growth opportunities through digital media channels just like major corporations,”
Pricing Engine’s social media channel partners are excited to expand opportunities for small businesses to advertise as well.
“Reddit advertising is a great way to promote local businesses, unique brands and products to our engaged community,” said Adriana Gadala-Maria, Ad Sales Marketing Manager with Reddit. “We’re excited to work with Pricing Engine to make this platform even more accessible to small businesses.”
While most of these social networks offer some type of self-service functionality for creating and launching ads, Pricing Engine makes it easy to expand existing efforts across new social channels or simply to create an ad campaign once and deploy it across every search and social channel. Visiting and learning how these different services work could take a day or more, but with Pricing Engine it all can be done in less than an hour. At the same time, Pricing Engine gives business owners one centralized location for billing, management and reporting, and optimization.
By analyzing data from the campaigns of its small business customers, Pricing Engine is able to continuously improve the precision of its ad targeting and peer benchmarking algorithms. “We’re using the community of small businesses to develop best practices and optimization strategies like those of large companies with much bigger budgets, essentially crowdsourcing big data analytics,” said Kagan.
About Pricing Engine
Pricing Engine is the first solution that provides small business owners access to a single, easy-to-use platform that lets them optimize their investment in online advertising across various channels without being digital media experts. Its “Report Card” feature assigns easy-to-understand letter grades on ad performance, based on peer benchmarking, and tells users in plain English how they can improve their results. Pricing Engine’s patent-pending, powerful algorithm-based predictive analytics continually refine and improve recommendations for optimization. First available for search advertising campaigns for small businesses, the platform has expanded to include social media advertising, and will soon encompass tools for improving display advertising and e-commerce results as well. For more information, visit www.pricingengine.com.