Ford Carros En Massachusetts: Muzi Ford A Spanish Friendly Car Dealer

NEEDHAM, Mass. - Aug. 2, 2013 - PRLog -- The automotive industry is often perceived as notoriously, and at times stubbornly, slow in responding to the changing times both on a social and technological level; however, Muzi Ford in Needham Massachusetts is making strides to modernize its sales process and improve dealership accessibility to multi-lingual Boston-area residents.

According to the 2012 US Census, over 10% of the Massachusetts population is now of Hispanic/Latino descent. In Boston proper, the largest single ethnic group is still the Irish making up approximately 15% of population. The Hispanic popluation is growing quickly and now comprises over 17.5% of the Boston popluation.

Many first and second generation Boston area hispanics struggle with the English language, making it difficult to interact in certain business settings. Car dealerships present a particularly difficult environment and can even be initimidating Boston area residents who speak English as their first language.

In response to this difficulty Boston Ford Dealer, Muzi Ford, has launched a campaign to accommodate Spanish speaking consumers. Muzi Ford Boston now has multiple spanish-speaking sales consultants on the floor prepared to assist spanish-speaking customers in their native language. Muzi is also offering translation functionality for their website so that people can browse the site in spanish.

According to Wilson Mora, a Sales Consultant at Muzi Ford of Dominican descent, "I really enjoy helping people in their native language. The car sales process can be intimidating and people can feel like they are getting ripped off, but when you explain things in their native language they feel at home." The new program also makes it easier to find Spansh-speaking consultants online. Now when people search carros de la ford or carros de ford, or vehiculos Ford they can find a helpful sales person at Muzi Ford to assist with their purchase of a new Ford car or truck.

The Ford Carros (http://www.muziford.com/nuevos-para-autos-y-camiones-en-massachusetts.htm) initiative launched by Muzi Ford is another reason why Muzi Ford Boston is a leader in the Boston automotive industry. Muzi Ford is located at 557 Highland Ave In Needham MA. Just take Route 128 To Exit 19B in Needham MA and their Ford Dealership and Chevy Dealership are right off the exit.

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