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Follow on Google News |  The Exchange Lab Launches in Turkeythe multi-platform pioneer brings Real Time Bidding to the Turkish market
By: The Exchange Lab The Exchange Lab has already run several campaigns in Turkey from its UK headquarters. Today’ The Exchange Lab attracts clients seeking online solutions with a multi-platform and channel approach that can bring offline marketing strategies to the digital space. “ Jem Djemal has over twelve years of commercial experience in digital media sales and joined The Exchange Lab in 2012. Most recently commercial director at content marketing agency Republic Publishing, he previously led the advertising team at Interactive Investor (iii.co.uk) and helped launch its personal finance website Moneywise.co.uk. Özlem Soysev and Özer Soysev are co-Founders of Digital MarCom. Between them they have held executive positions in international media agencies and brands since including; Mediacom, Carat, Starcom and Zenith Optimedia. Djemal said: “Turkey is the second fastest growing online advertising market in Europe and we are extending to local advertisers and agencies the performance benefits of running multi-platform campaigns. Advertisers elsewhere have already questioned the single platform approach in a multi-device, multi-channel era where the requirement is for a complete technology solution that will work across display, video, mobile and social. At The Exchange Lab we believe that all DSP’s are unique, they have strengths and weaknesses. Our total market view through DataLab technology allows us to help our clients navigate which combination of DSP’s are the most suitable for each campaign.” The Exchange Lab has pioneered the multi-platform approach through relationships with, and performance data on, an unprecedented number of Demand Side Platforms (DSPs) and ad exchanges. It has run campaigns in over 28 countries on behalf of advertisers such as Turkish Airlines, Sky and Weightwatchers. Djemal adds “I am looking forward greatly to working in the Turkish market and being a part of its phenomenal growth story.” -Ends- Notes to editors About The Exchange Lab The Exchange Lab is a marketing intelligence and media trading company which focuses on empowering customers through applied advertising science. Its unique platform agnostic approach to digital advertising is enabled by its unprecedented number of relationships with market leading DSPs and exchanges, providing the most complete view of ad auctions and platform performance on the market. DataLab, its proprietary analysis engine, standardises platform data for the first time, providing its traders and analysts with more time and better intelligence on price and performance to plan and optimise campaigns across platforms. The Exchange Lab was founded in 2008 as the first programmatic, multi-platform exchange in the UK. Privately owned and profitable since 2010 it ran over 1,000 campaigns in 28 countries for advertisers and agencies such as M&S, Ford, WeightWatchers, Sky, Peugeot, Turkish Airlines, Audi, WWF, Mindshare, Mediacom, I-Prospect, Essence and Universal McCann. It has 64 team members at offices in London, Toronto, New York, Sydney and Istanbul including industry luminaries such as CEO James Aitken (who launched MediaBrokers, the first blind network in the UK), founder & COO Tim Webster (who helped James launch Atlas to Europe) and global ad operations director Veerle de Lombaerde (ex Head of Xaxis UK and predecessor GroupM Marketplace in the UK). Want to find out more? Head to www.theexchangelab.com End
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