elements®fitness for women launches Mobile Website and Expanded Member Tools

NORTH MIAMI BEACH, Fla. - June 12, 2013 - PRLog -- elements®fitness for women announces an expansion on the technology platforms for their gym franchise, including mobile website and new member and client “on the go” tools. Nowmembers and prospective clients for the elements® health and fitness clubs can find a gym, book or change their training session, and learn highlights and news about the brand and clubs.

These new mobile friendly tools will allow members to view class schedules and book sessions at the gym franchise, or get free guest passes so they can bring a friend. They can also call the club or their trainer directly with the touch of a button, because sometimes you need to reschedule a training or diet coaching session at the last minute.

The gym franchise is now expanding features, which will include online shopping for branded products and supplements, a complete phone-based store experience with next-day product deliver (scheduled to be released June 2013).

The platform was developed by IT partner Virtual Atlantic, Intrannuity, and powered by Club Ready software on the backend.

“More and more people are using their phones to browse the internet and organize their lives.” Commented brand founder, Christopher Palumbo. “The new mobile tools put elements® members at the forefront of technology, allowing our gym franchiseto offer the easiest user experience for both prospects and members.”

Miami-based elements®fitness is not the only health and fitness franchise the company is upgrading the technology for. The gym franchise is also developing a comprehensive online shopping experience for its BalanceDiet™ brand, and integrating the popular online wellness and weight loss tools, for a completely seamless mobile experience.

About elements™:

elements®fitness is the only full-service national gym brand for women. The company offers membership-based fitness, diet and wellness services throughout a network of wholly owned, as well as franchised health clubs and online services. The brand features popular and highly-effective branded classes, amenities and product lines. elements® is part of a family of healthy lifestyle brands including BalanceDiet™, thinspa®, and slimberry® natural products.

For more information contact Angelo Garcia  at 305-535-1525, agarcia@elementsforwomen.com (mailto:santini@elementsforwomen.com), or visit us on the web at: www.elementsforwomen.com