YellowWood Group Hires Former U.S. Army Captain To Lead Operations Team

RALEIGH, N.C. - June 11, 2013 - PRLog -- Olalah Njenga, CEO of YellowWood Group, a strategic marketing company (http://yellowwoodgroup.com/), is pleased announce that Sunita Shouse has joined the firm as Director of Operations.  Shouse, who served as a Captain in the U.S. Army and a Peace Corps volunteer, will bring more than 24 years of corporate operations and business development experience to the firm.

Previously Shouse served as Vice President of Career Management Consulting at Right Management Consultants, now a ManPower company, where she led the development, expansion and profitable growth of the Career Transition Business Unit servicing over 150 large multi-national companies in all industry sectors with operational and P&L responsibilities.  As President of her own HR consulting business, Shouse provided a broad range of organizational consulting, talent management and business development expertise to clients in healthcare, retail, health & fitness, and banking.  Shouse has held previous senior-level operations roles at Roving Coach International and Victoria’s Secret, a subsidiary of L Brands, Inc.

Njenga remarks about hiring Shouse, “As a strategic marketing firm, we need people who are adaptable, responsive and have powerful critical thinking skills. Sunita excels at strategic thinking and brings these attributes to YellowWood Group. Her military experience complements her business acumen and makes her a leader who is both capable and compassionate.”

A senior leader and business partner with an impressive history of designing and executing workforce solutions that align people performance with business strategy, Shouse’s passion is in growing quality businesses and promoting long-term, sustainable customer success.  Shouse earned a Masters degree in International Program Administration from the School of International Training and a Bachelors degree in French from Connecticut College.

In her role as Director of Operations, Shouse will help expand the firm’s capacity at both its Raleigh and Charlotte offices. She will have cross-over responsibilities directing the operations, marketing and sales teams to ensure alignment and cohesion of efforts and resources.

About YellowWood Group:

As a marketing and sales performance company, YellowWood Group helps CEOs and management teams objectively measure the contribution, value and impact of marketing against revenue goals. YellowWood Group uses a proprietary strategic model to help companies analyze marketing spend, develop strategic marketing plans, and identify the right combination of strategies, tactics and tools to realize marketing goals. Information about YellowWood Group’s strategic solutions is available at YellowWoodGroup.com. For insight about marketing and sales integration strategies, follow YellowWood Group’s tweets at Twitter.com/yellowwoodgroup.