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Follow on Google News | Lapierre North America and Verde Announce Brand Communications PartnershipBy: lapierre bicycles Founded in Dijon, France, in 1946 and still headquartered in France, Lapierre is a performance- For over a decade, Lapierre has supported the French professional cycling team, Francaise de Jeux (FDJ), as well as international mountain biking icon Nico Vouilloz (http://www.bikeradar.com/ Verde will support Lapierre across all communications channels from traditional PR, including media relations, to social and digital support, events and Content Solutions. “Since the inception of Lapierre North America, Verde has been in lock-step with our team, which is indicative of how the agency embraces partnership,” “Lapierre is an iconic brand in the cycling world with incredible brand heritage – and the Lapierre product is absolutely beautiful,” said Kristin Carpenter-Ogden (http://www.verdepr.com/ Verde celebrates its 11-year anniversary in 2013 and was founded in the active lifestyle, bicycling, outdoors, snowsports, fitness, travel and sustainable- To learn more about Lapierre North America, visit www.lapierrebikes.us. Dealer inquiries can be sent to: sales@lapierrebicycles.com. To learn more about Verde PR, visit www.verdepr.com. About Lapierre Bicycles: For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados. Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre collection. All of our bikes are created in France. Lapierre is the leader of the high-end mountain bike segment in the French market, and has now set its sights on the rest of the world. About Verde PR & Consulting With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, and also in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit: www.verdepr.com. Media Contact: Lauren Fallert Verde PR lfallert@verdepr.com 970-259-3555 x3 End
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