AdTruth and Adform to Present Webinar: Achieving Programmatic Buying through Device Recognition

SAN JOSE, Calif. - May 20, 2013 - PRLog -- AdTruth (http://adtruth.com/), the global leader in securing digital relationships, and Adform (http://www.adform.com/site/), a leading provider of digital media trading technology and campaign management solutions, will present a live webinar titled Achieving Programmatic Buying through Device Recognition, which will discuss  the importance of advanced audience recognition technology for the mobile advertising ecosystem.

The webinar will take place on May 30, 2013 at 9:00 a.m. EST and will feature James Lamberti, general manager and vice president of AdTruth, and Jakob Bak, co-founder and CTO of Adform.  

Listeners will gain a better understanding of a number of topics including:

·         How device recognition technology reaches both desktop and mobile audiences and can efficiently scale.

·         The principles behind privacy-by-design and how it empowers marketers and agencies to execute online campaigns while respecting consumer privacy and choice.

·         First hand testimonial from Adform on how it is utilizing AdTruth's device recognition technology to support its platforms desktop and mobile real-time bidding (RTB) capabilities.

To register for this live webinar, sign up here: https://the41.webex.com/the41/onstage/g.php?t=a&d=570732126

About AdTruth, a division of 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to recognize devices without cookies, without compromising privacy and without impacting performance. AdTruth, the company's digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone. To learn more about digital media solutions from AdTruth visit www.AdTruth.com.