Speak Up, Speak Out With CLOAK INC’s Newest Campaign Collection Entitled, “I AM”.

MIAMI - May 20, 2013 - PRLog -- CLOAK Apparel, Inc., also known as CLOAK INC launched on May 18, 2013, its latest campaign collection entitled, “I AM”.  Established in 2008, their mission is to cover/cloak those in need through fashion.  With this simple mission in mind, CLOAK INC has launched several campaign collections all with the purpose of raising awareness of social issues facing the global community.

Today, Ebonie M. Mukasa, CLOAK INC’s CEO and Founder announces the company’s newest social initiative, “For the past year and a half, we have been researching and listening to our hearts on what our next social campaign would be. The needs of the people of Haiti have been the focus of our campaigns since our start in 2008. We will still wholeheartedly continue to help Haiti, however, we wanted to find a homeland issue to stand behind. Human trafficking was brought to our attention in 2009 by Giselle Meza, Founder of Puresa Humanitarian. She has battled this epidemic in Nepal, India for several years. Within the last year we’ve learned that human trafficking is a major issue right here in our own backyard. Miami-Dade and Broward counties have sounded the alarm and we
could not help but answer the call.”

The “I AM” Collection is a simple concept that speaks to a complex issue. Self-identity, self-respect and, love of self can be issues victims of human trafficking face. As well, traffickers and philanders of the industry often objectify and dehumanize their victims. The statement, “I AM” says more than a mouth full of words could ever say”, says Ebonie M. Mukasa. “I AM is a declaration that gives way to life.”

“We will be hosting and participating in several awareness events and forums in the upcoming year,” says Ebonie M. Mukasa. “All to support the efforts to end human trafficking.” CLOAK INC will be showcasing its collection this summer at the “Ultimate You” event hosted by Women Networking and Wellness Group taking place on June 23, 2013 where they will hit the runway at Briza on the Bay  located in Miami, FL. On July 12th and 13th, 2013 CLOAK INC will be participating in the, “I Am Femme Fabulous Weekend” event hosted I Am Femme Fabulous taking place at the Deauville Beach Resort located in Miami Beach.

20% of the net proceeds from the sale of the “I AM” Campaign Collection will be donated to organizations rescuing and restoring victims of human trafficking. Dress Responsibly and Shop the Movement by visiting CLOAK INC’s online store at CLOAKINC.COM.

ABOUT CLOAK INC
CLOAK INC is a socially conscious brand. Its mission is to promote hope and help through fashion. By covering yourself in CLOAK apparel you cover someone else in need. LOVE is our engine, HOPE is our message and HELP is our purpose.

You can learn more about CLOAK INC by visiting its website at cloakinc.com.

Socialize with CLOAK INC by liking or following them on Facebook, Twitter, Pinterest and Youtube at CLOAKINC.