Amityville New York Gym Launches New Website

AMITYVILLE, N.Y. - May 14, 2013 - PRLog -- Big Al’s Family Fitness of Amityville Village, NY has recently launched a new website for their health and fitness club in Long Island. Big Al’s is a place where you can “Be who you are” and has undergone significant marketing changes to reflect the new direction of the gym. Recently Big Al’s renovated their massive 40,000 square foot facility which includes a sauna, tanning salon, juice bar, hair salon, indoor track and basketball court and all the standard workout machinery and state-of-the-art equipment expected in a corporate gym. As the former website did not reflect all of the gym’s grandeur, it too underwent an upgrade to better represent the company’s offerings.

The new website is highly graphical and utilizes actual pictures and videos from gym members, trainers and staff to provide a virtual tour through the immense facility. Leonardo Gomez, Big Al’s new marketing director, wanted to take a simplified approach to presenting the information on the website and kept the navigation simple yet effective. The five main top menu areas of the website provide information on membership activities, amenities, the history of the gym and a new member membership page. “The objective with the simpler menu and site redesign is to drive new users to the pages that help accomplish their goals quickly and easily” said Gomez. “We are hoping the ‘less-is-more’ approach will lead to new and upgraded memberships.”

Big Al’s Family Fitness owner Paul Riedel has worked hard to offer something for everyone at his gym. There are senior fitness classes, kid’s fitness classes, a nursery, group fitness classes, personal trainers, dedicated boxing and MMA areas, an outdoor fitness area, several cardio decks and more. “We have thrown the corporate gym model out the door” says Riedel. “Instead of selling a marketing scheme we try to create an environment that is more conducive to the journey of fitness over a lifetime rather than a few weeks.”

This model has been successful for Riedel who also has another gym in Westbury, NY called Sweat New York. Soon Sweat New York’s website will be getting overhauled and the gym will undergo an additional expansion similar to Big Al’s.

Visit Big Al’s new website at http://www.bigalsfamilyfitness.com/ and see for yourself all that they have to offer. Big Al’s even offers a free 30-day guest pass to encourage new users to utilize all the facilities of the number one-rated gym in Amityville for one month. Contact Big Al’s at 631-264-7114 or stop in and say hello at 104 Merrick Road, Amityville Village, NY 11701.