Bowan Arrow develops new partnerships to enhance its channel marketing programmes

FARNHAM, U.K. - May 13, 2013 - PRLog -- Bowan Arrow has just made three new strategic alliances, with Lead Forensics, CleverTouch and LolaGrove™.

Bowan Arrow is an independent, channel marketing consultancy, delivering targeted marketing solutions to global technology businesses. Bowan Arrow was established in 2009 by Andy Grant, who has over 16 years’ senior level IT marketing experience, gained by working with the likes of Avaya and Nortel.  

With only two per cent of B2B web visitors actually making an enquiry, Lead Forensics aims to capture the numerous sales leads that companies lose every day from their website, enabling them to follow up these sales ready leads and turn them into sales.

CleverTouch is a company which helps clients to build predictable pipelines and faster revenues through marketing automation technologies.

Finally, Goallover owns LolaGrove™, an advanced data capture, validation and verification platform for internet purchased leads.

Andy Grant, Director of Bowan Arrow, commented,

“A key business strategy for Bowan Arrow is our carefully selected partners. We base our choice of partners on experience and knowledge gained within the channel industry, to complement our marketing programmes and master classes.”  

Grant continued,

“We understand the inner workings of resellers, distributors and vendors. Working with these trusted partners, Bowan Arrow is able to offer more flexible, bespoke marketing solutions to meet our clients’ specific requirements.”

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Who is Bowan Arrow?

Bowan Arrow is an independent channel marketing consultancy, established in 2009 by Andy Grant.  Andy is an international marketer with over 16 years’, senior level IT marketing experience, gained by working with a number of blue-chip technology vendors, including 3Com, Iomega, Avaya and Nortel.  

We deliver targeted marketing solutions to global technology businesses, offering a broad, flexible range of marketing programmes, partner programmes and master classes.   Our objective is to help partners connect with vendors across EMEA and generate more revenue for their marketing campaigns.  

Who is Lead Forensics?

The Lead Forensics lead generation solution is a cutting edge technology that enables you to maximise the value of every visit to your website.   Instead of blindly investing in methods to drive increased traffic to your website, Lead Forensics enables you to identify and focus on prospects that have already visited your website.  Find out more at www.leadforensics.com.  

Who is CleverTouch?

CleverTouch is a joined-up marketing consultancy with a broad portfolio of clients in the B2B and B2C sectors. It enables organisations (http://www.clever-touch.com/en/our-clients/) to integrate their outbound and inbound marketing activity, online and offline for smarter, joined-up marketing and faster, more efficient growth.  Find out more at www.clever-touch.com.

Who is LolaGrove™?

LolaGrove™ is the world’s most technically advanced data capture, validation and verification platform for Online Generated Leads [OLG].   LolaGrove™ can demonstrate that between 10% and 40% of leads generated online are found to be ‘invalid’, a waste issue that has very serious cost, process, sales and business revenue implications to an advertiser.    Lead generation campaigns run via the LolaGrove™ platform will increase conversion rates by up to 25% and have a positive impact on business revenue.   Find out more at www.lolagrove.com.