‘Sales Conversion Clinic’ divulges art of persuasion; helps local small businesses close deals

MIAMI - May 9, 2013 - PRLog -- The powerful art of persuasion was revealed at Renegade South Florida Entrepreneurs’ (RSFE) ‘Sales Conversion Clinic’ in Hollywood, Fla. In partnership with the Miami Chapter of Glazer-Kennedy Insider’s Circle (GKIC) – the top direct marketing group in the U.S. – RSFE’s entrepreneurship and marketing gurus disclosed the key ingredients to influential persuasive techniques to help local small businesses close deals and become an expert authority in their fields. The event topic was inspired by reported low sales conversion rates.

A 2010-2011 B2B Benchmark study in 2012 showed that all lead generation techniques, both on and offline, dealt with drastic declines in effectiveness. Businesses often harness their energies toward obtaining leads, yet do not ‘lead’ prospects to the end to close deals.

In addition, a 2012 Lead Generation Benchmark Report found that, regardless of increasing demand for qualified leads, many of the 1,915 companies surveyed are not willing to invest more than $20 a lead. This demonstrates that a significant number of leads are not, and may never fully engage in the sales process to the final sale.

“Many businesses are essentially casting droves of fishing lines from their boats with the wrong bait. The prospects will nibble at the bait, but they won’t get hooked. This event was about harnessing the power of persuasion - potential customers need to be offered the right information, at the right time, and certainly the right way,” said Andrew Cass, RSFE Chapter Director.

With Internet transactions becoming commonplace, Cass believes it is now essential to provide prospects an instant connection, a desirable offer and an even more powerful reason to remain on the website or landing page. Getting leads is one thing, but the art of persuasion visually, verbally and non-verbally will help turn prospects into customers—even convincing them to volunteer personal contact information.

As shown by that same lead generation study, organizations see a 45 percent rise in lead generation return on investment because they nurture their leads.

“This meeting helped small business owners generate their own ‘call-to-action’ strategies, and implement them right away, to better connect with prospects - fast,” said Mande White, RSFE Marketing Director. “We also know the importance of cultivating that future customer, as some might convert sooner, some later; it was exciting sharing our proven sales conversion methods, guaranteed to make that happen.”

Renegade South Florida Entrepreneurs hosts monthly meetings that offer extensive networking opportunities, sharing of Dan Kennedy-inspired marketing methods and “how to” and “what works” success stories. First-time guests attend free of charge, and are welcome to arrive at 2 p.m. for a personalized orientation. Guests can receive up to $1,000 in free gifts from GKIC, the No. 1 Direct Response Marketing group in the U.S.

About Renegade South Florida Entrepreneurs / GKIC Miami Chapter

Hosts Andrew J. Cass and Mande White are both co-authors with marketing guru Dan Kennedy in The Ultimate Success Secret: South Florida Edition. RSFE is the Miami Chapter of the renowned Glazer-Kennedy Insider’s Circle, in which south Florida’s brightest entrepreneurs gather to discuss ideas and help each other achieve breakthroughs in their businesses.

Andrew is the Direct Sales and Marketing Strategist, 'Dan Kennedy Certified' Business Advisor, author, speaker and owns his own Mobile Marketing business. Mande launched an information product in 2001 and has more than 10 years of experience in supporting some of the most successful Internet Marketers in the U.S., advising on strategy, product offerings, traffic methods and conversion techniques. Her efforts resulted in over $20 million in additional revenue for her clients. Additional information about Renegade South Florida Entrepreneurs can be found at http://nobsmiami.com.