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Follow on Google News | Journal Article Studies Preference of Social Media Professionals for Healthcare CommunicationsSocial Media in Healthcare Communications: YouTube Stands Out
Survey respondents hold positions from CEO to CIO, from Marketing Director to Brand Manager, are active in their positions, and serve primarily the United States. When asked about whether or not marketers should be permitted to use social media to promote their products and services to the public, most were positive. Kevin Popovic, Founder & CEO of Ideahaus, co-author of the paper elaborated, saying, “We’ve worked with every type of business for more than twenty years. As new types of communications have evolved, most types of business have kept pace – in general – except healthcare. Our clients have debated over the use of social media in healthcare communication from manufacturers, consumers and regulatory bodies, and much of that debate stems from a lack of guidelines from the FDA.” “There is no question that the FDA’s lack of leadership in providing guidelines has limited the broad adoption of social media,” Chauncey Smith, Senior Director of Client Engagement for Klick Health and paper co-author, added. “Can these media be abused as a promotional communication channel by not being fair and balanced? Absolutely. But could social media become a force for positive change in healthcare? We think so, which is why we should continue exploring this topic.” Popovic and Smith continue to believe that social media should be embraced as an integral part of any healthcare communication plan, and see signs that this is occurring with greater scale and frequency, but there is clear evidence that the lack of regulatory guidance has hindered the adoption of social media by healthcare communications professionals. This research project is a follow-up to the Popovic and Smith 2010 publication in the Journal of Communication in Healthcare (Vol. 3, No. 2) ‘Tweeting @DoctorWelby: The article abstract: Social media has become a mainstay of communication between business-to- Read the full version of ‘Attitudes on the Use of Social Media in Healthcare Communications (http://www.ingentaconnect.com/ End
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