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Follow on Google News | Social Media for Small BusinessesFor smaller businesses who only have time to maintain one social platform to a high standard, Facebook is a worthwhile venture.
By: Cardemadeeasy For smaller businesses who only have time to maintain one social platform to a high standard, Facebook is a worthwhile venture. More than one billion people log onto Facebook every month, so the chances of being able to find a large number of people in a business’ target demographic are high. Facebook is a great network for businesses who wish to create a community of users around their brand. Users can interact through wall posts and status updates, and features such as polls and the ability to upload video, pictures and other forms of media allow the page operators to communicate closely with clients or prospective customers. Moreover, the Facebook icon itself is an instantly recognisable one. Placing it on a business card and on other methods of promotional material including flyers and leaflets can increase traffic not only to the Facebook page, but to the company website itself. Rather than building a community and interacting closely with clients like Facebook, Twitter is more preoccupied with news feeds and real-time updates. Users update their status in a limited message of 140 characters, meaning that businesses who can be concise and to the point will see excellent results from using Twitter. Building a steady Twitter following requires dedicated and consistent ‘Tweeting’; Known as the ‘business network’, LinkedIn is probably the social network which requires the least maintenance, but is ideal for professionals who want to network. Each user is allocated a page where they list their qualifications, areas of expertise and their past positions. LinkedIn doesn’t require regular updates from its users in order to stay relevant, and is simply a way for professionals and businesses to connect with likeminded users or companies; it is primarily used for attracting potential employees, creating business connections and networking. To see how CardsMadeEasy stay social, like the Facebook page, follow them on Twitter or add them to your Google Plus circles. End
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