All Marketing Works If Done Correctly

JACKSONVILLE, Fla. - April 15, 2013 - PRLog -- Successful advertising is nothing more than identifying your heavy user, crafting a message that resonates with that user and making sure that that message is delivered to that user enough times so that they are motivated to action.  The more you surround your heavy user with a compelling message (i.e. a billboard and a radio spot on the way to and from work - then a spot on the local news and topped off with some kind of display pay per click campaign), the more likely it is that when your heavy user is in the market for your particular product/service that they will contact you. Each form of media has its' own particular strengths and weaknesses and they all need to be used properly.  For example, billboards are not a good medium to put a message out that is more than 6 or 7 words. Radio, on the other hand, can get a little more in depth. Radio's weakness comes into play if your message needs to be SEEN by your prospect. Each form has strengths and weakness's. The key is knowing which to use and how to use each.