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Follow on Google News | Five Things That Set Real Entrepreneurs ApartAppointment-Plus CEO Bob La Loggia kicked off the first Free Lunch Friday monthly seminar with his presentation, "Jack-of-All-Trades, Master of One".
By: Appointment-Plus His presentation, “Jack-of-All- Stressing the important of entrepreneurial agility and flexibility, La Loggia added that all start-ups can be broken down into five “must-have” 1. Marketing. It’s essential to define and narrow your target market, correctly position the product or service in front of the customer, and differentiate your business from the competition. 2. Sales. Characteristics of a successful sales focus include: influence factors, which build credibility; 3. Support. While the main objective of support departments is to assist customers, support reps also play a role in retention, up-selling/cross- 4. Finance. Entrepreneurs must have an understanding of financial statements, balance sheets, accounting basics, taxes and cash flow for their businesses to operate profitably. 5. Technology. Given the role technology plays in all businesses, entrepreneurs should have a knowledge of basic database concepts, system language and development lifestyles. To ensure that none of the above components are ignored, La Loggia suggested his “Geek In A Week” program. This involves dedicating one week to each component and four hours each day during that week focused on that aspect of your business. About Appointment Plus: http://www.appointment- End
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