The worldwide growth and acceptance of Isolatek’s technically advanced passive fire resistive materials in protecting commercial, petrochemical and tunnel projects around the world has led to developing a new site and providing a venue which is market-specific as well as application-
Isolatek’s sole business is passive fireproofing. “Visitors to our website view Isolatek as a resource for the latest technology solutions, technical support and specification assistance”, states Kurt Neff, Vice President Sales & Marketing, Isolatek International. Providing such a wealth of information in a concise navigation package allows visitors to quickly access these resources in a manner that is mindful of their time and their needs.
Among the many improvements to Isolatek’s new web based information system are two that stand out. First is the clarification of the regional aspects of the company’s branding. While the technology and the quality of the material the company makes is identical worldwide, the company markets its materials under two brands – CAFCO in the Americas and ISOLATEK in the remainder of the world. Customers, by selecting their respective region, will be guided to the appropriate brand site. Secondly, customers have requested information pertinent to industry-specific sections. The implementation of three distinct sections for Commercial, Petrochemical, and Tunnel applications allows visitors to access information unique to their general areas of interest.
Noteworthy are the 3-D animations and interactive Apps that illustrate and link to detailed information regarding the usage, selection, and application of Isolatek International’
The website showcases Isolatek International’
Isolatek International is passionate about fireproofing and the new website is clearly reflective of its mission - - advancing passive fireproofing technology by offering exceptional products and services that protect structures and ultimately save lives.
About Isolatek International
Isolatek International is a world leader in passive fire protection technology, developing, manufacturing, and delivering fire resistive solutions that protect structures and ultimately save lives. Its spray-applied fire-resistive materials, intumescent spray-applied fire resistive materials, rigid board, primer-sealers,and topcoats are rigorously tested and certified by world renowned authorities and agencies. Isolatek products are used globally and specified by architects, engineers, and general contractors for projects within the commercial, petrochemical and tunnel industries. Isolatek International provides passive fireproofing materials under the CAFCO® trademark throughout the Americas and under the ISOLATEK® trademark throughout the remainder of the world.
For more information, visit www.isolatek.com.
CAFCO and ISOLATEK are registered trademarks of Isolatek International.
Linda Sikel, Product Marketing Manager