Alex, the marketing head of the company, said in a recent press meet, “Did you visit our site recently? We have made a lot of changes. Go to www.BestManSpeechEssentials.com and you would immediately know what I am trying to say. We have put opt-in forms and surveys on our site at strategic places. We are offering free best man speech samples and templates to the people visiting our site. The sample we are offering is actually one of the many we are selling from our site. The idea is to allow the prospective customer to have a glimpse of the quality of product we are offering and in exchange of that we are asking the contact details of the customer so that we could update them about our publications periodically. Apart from that we are also planning to send them special discount offers from time to time. I am sure this is going to help the business grow more rapidly.”
Although what BestManSpeechEssentials.com is doing is nothing new and something every business must practice it, it remains to be seen how effectively they are being able to implement the strategy. Alex did not publish any figures like how many leads they are getting every day or is they are experiencing some positive result in the balance sheet already but there is no reason why they wouldn’t benefit from this effort. However, we need to wait until the end of the coming wedding season to find if this strategy really helped and to what extent.
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