“France has a very big software industry”, explains Leon Rubinstein, Associate Partner of TBK Consult in France. “Historically the French software industry has shown a poor track record in building international presence. We all know that the software industry is getting more and more global. The agenda is go global or die. Surviving in the domestic market only is no longer a long-term option. With TBK Consult now represented in France we can assist the French software industry, break the spell and finally get the international coverage they deserve.”
Representing over 13% of European demand France is always on the list of countries for any foreign software company with international ambitions. However, as with any other big market, entering requires local “guides” to maneuver and get market traction.
“We are very pleased that Leon Rubinstein has decided to join TBK Consult”, says Jan de Blanck, Executive Partner and member of the Advisory Board of TBK Consult. “With Leon on board we can make our growth related services available to the French software industries as well as assist foreign software companies, who want to develop their presence and market share in France.”