Jane Tabachnick Named Top Reputation Marketing Consultant in New York

Feb. 19, 2013 - PRLog -- Reputation marketing is a fairly new practice gaining increasing influence over consumer buying decisions. In an industry based on a business or service's character, it is truly a statement to be nominated by one’s peers.

“I am truly honored to be named the top reputation marketing consultant in New York,” stated Ms. Tabachnick.

The survey conducted online by the ARMA, a reputation marketing association, polled its members in the New York region. The voter turnout was unusually high. The association feels that as reputation marketing is a new practice, it is important to help raise public awareness about the industry.

Reputation is a concept that we have all become accustomed to while researching products and services online thanks to Amazon. They were the first company to have customers post reviews on their site. This helped created consumer trust and helped encourage sales on this new, unknown site.

According to a study done by Nielsen in 2012, 70% of consumers trust online reviews, which is an increase of 15% over the last four years. These reviews are trusted almost as highly as personal recommendation, which they rank just behind. The concept of online reviews has been dubbed 'social proof' in a study, and later incorporated into the Six Principals of Persuasion by Robert Cialdini.

Still in its infancy, reputation marketing is expected to gain global influence for small businesses, moving beyond current users like restaurants and into trades and professional service firms. It is likely that banks and professional service firms will begin looking at an applicant's online reputation before making lending decisions.

To reach top NY reputation marketing consultant Jane Tabachnick, visit www.web1ranking.com

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