Business Coach Explains Why Technology Like Heat Maps Are Leveling The Playing Field Online

Feb. 13, 2013 - PRLog -- Toronto, Canada -- February 12, 2013

LeanMeanMarketing, a company that targets to offer innovative and practical tips and news to online entrepreneurs and online marketers in real time, has just released their latest video with President and CEO Andrew Hiddleston discussing heat maps and heat maps software that allows online proprietors and marketers to see where and what people are clicking on their websites.

To clear any cloud of confusion, heat maps are tools that website owners or online marketers can use to see accurate figures on what people likes and what people dislikes concerning their pages. To make it short and simple, heat maps are a powerful resource to research on what’s hip or not in a website.

Hiddleston expresses, “Heat maps are absolutely critical to not only optimize your business and your website but also to help you understand your target audience and what drives them, what motivates them, what they like and what they dislike.”

He added, “There are a ton of paid heat map services like Clicky or Visual Website Optimizer which is the one that I like. But there is also an excellent free option if you are just getting started or if you do not have enough traffic to warrant spending 50 to 80 dollars a month.”

“Google Analytics offers a free heat map (http://www.leanmeanmarketing.com/where-to-get-heat-maps-f...) that is actually something that very few people seem to know about. Granted, it is not the same quality you will get from something like Visual Website Optimizer, but it’s pretty darn good and considering that it is free, you cannot argue with that.”

The concept of site analytics has been increasingly more popular nowadays. More and more software for web analytics have emerged in the online market to cater the need of collection and analysis of online data to further assess a business progress.

Hiddleston talked about Google analytics as a good venue for having a page analyzed. He mentioned that the analytics part of Google is still a few clicks away. He said, “But it is not that hard and I will provide you with instructions. It will provide you with all the important data like how many clicks your links get, what parts of your website are getting the most actions and activities, and critical data which is displayed in a visual format that is great to look at.”

He also talked about archive.org as a fantastic resource for doing any type of research for competitor analysis. It provides screenshots of billions of websites that a certain business is competing on at different timelines.

https://www.youtube.com/watch?v=eY50WPtsPko



Hiddleston wrapped it all up, “Dig into your Google Analytics account, find that free heat map, see what it tells you, see what value it can bring to you and check out archive.org when you have a minute. I already gave you an example of what we used it for at one point and it was tremendously valuable to us. See what use you can think of for it, make note of it, and use it.”

Anyone interested to know more about Andrew Hiddleston and company LeanMeanMarketing are welcome to visit http://www.leanmeanmarketing.com/free-stuff for more website optimizing hints, tips and information.