Minor “Call To Action” Generates Huge Result According to Online Marketing Authority

TORONTO - April 3, 2013 - PRLog -- Toronto, Canada

Andrew Hiddleston shares, “I have some results from a recent split test. It was regarding testing call to actions (http://www.leanmeanmarketing.com/test-results-small-change-produced-big-result).”

“The sales page and everything about the two pages were identical, the only difference was at the very bottom, one of the button said “Start your free trial now” and the other button said “Start my free trial now.” The only difference, and both pages were quite long, the only difference between the two was that one said “my” and one said “your.” The difference was that the Call To Action that said “Start MY free trial now” had a 90% higher conversion rate to sign-up.”

For an overview, a call to action is usually that word or group of words in a product or service advertisement that communicates to the readers on taking a particular step or action on something. For example, to purchase, donate or contact.

Calls to action derives huge results.

This guides the general public in doing a “real-world” action instead of letting an opportunity or offer pass them by. It sets a good parameter to readers on gathering information and to encourage them to take the next move.

Hiddleston notices that in the case given above, the only difference between the two pages was a word: MY instead of YOUR.

“Amazingly, using “Start MY free trial” converted to a 90% more positive feedback. That’s an incredibly important reminder that you need to be testing everything that you do. Not only headlines, not only colors, not only designs, not only all the big things that everybody already knows they should be testing, but also you need to be testing those smaller finer things as well, specifically Call To Actions.”

He continues, “The second part of that test was they changed one of the button colors. Instead of changing the word from YOUR to MY, they tried two different colors. The color change did not perform nearly as well. In fact, one of the color change brought a decrease in conversions.”

http://www.youtube.com/watch?v=HqDugGlsSnE



“The important thing that I pulled out of that case study was what the Call To Action says. We always see all these different buttons, styles, button colors, and button designs, and that’s great because your buttons should be catchy and it should get attention. But what the button says is more important than what the button looks like.”

Lastly he reminds, “Do some quick testing that won’t cost you anything. You can just use Google Analytics and make two different pages with two different Call To Actions and then send traffic to the two different pages. After which, measure what converts the best.”

Proper use of calls to action ought to be incorporated into your internet marketing campaign strategy (http://www.leanmeanmarketing.com/) whether it be for product/service or customer-centered campaign.

To get more valuable resources on topics like Call to Actions, Increasing Traffic and more, check out LeanMeanMarketing website today.

Press Contact Information

Stela Benitez
LeanMeanMarketing
http://www.leanmeanmarketing.com/training-products
Toronto, Canada