Given this trend, the team at SeoXperts has come up with good practices that will increase the page ranks.
Varied Backlinks: Most of the SEO companies rely on famous article directories for backlinks. It's not good as search engines catch it and can put the penalty by lowering the page ranks of such websites.
Backlinks should be formed from variety of sources. It increases the authenticity.
Nofollow vs. Dofollow: No need to sweat over this dilemma. Having the natural mix of both types will look good. However, throwing some no-follow links will make the link building campaign more natural.
Out Bound Links: Outbound links increases the authenticity and trust factor of a website. Just having 1-2 links out to renowned and well-performing sites will solve the purpose.
Link Velocity: Different marketers follow different strategy for link building. It's good to make links constantly, each day and every day, to avoid manipulations by search engines. Also, randomize the number to make the campaign 'natural'.
Multi-tier Backlinks: Even if any site has backlinks, there is no guarantee that these will be noticed by search engines. Multi-tier backlinks are useful to increase the importance of websites in the eyes of search engines.
Social Networking: Social media has grown to a great extent in past few years and search engines also consider the popularity of the page in social media circles, the comments received, the 'likes' and other such things.
Incorporating effective social networking is helpful to build SERPS. Make an effective but naturally looking page, tweet it, share it and discuss the events with friends.
Increased Content: "Content is the king". How well you do in making back links and all, the site just can't perform without the rich, appealing and informative content. After Google updates, the importance of content has increased much and effective on-page optimization has become important.
Proper placements of keywords in natural, right keyword density, Meta tags, and effective description are the keys to increase the richness.
This is not the end. SEO is a vast and growing area and the team at SeoXperts will keep on researching new and innovative ideas. If you are convinced that we can help you out in your business growth, simply call us at 1300 551 862or drop a mail at info@SeoXperts.com.au. Details are there on our official website.
SeoXperts is a leading web design Melbourne Company dedicated to create innovative and responsive web pages. Visit our official site for more details about services.