Darr Equipment Co., MCFA Distributor, in TX and OK, Selects Equip-Soft as ERP System

Feb. 12, 2013 - PRLog -- ALLENTOWN, PA – Equip-Soft software and services have been selected by Southlake, TX-based distributor Darr Equipment Co. to replace its legacy ERP system. The fourth-generation family-owned and operated business is a Mitsubishi Caterpillar Forklift America (MCFA) distributor that employs 200 people serving the construction and industrial markets of northeast TX and OK. They also carry Doosan forklifts, Genie aerial lifts, JCB earth-moving/construction equipment, and other product lines.

Darr Equipment Co. will roll out the Equip-Soft software system to 60 users across its five Texas locations –Southlake, Dallas, Longview, Waco and Texarkana – and at the branches in Oklahoma City, Tulsa and Ardmore, OK. Having selected    Equip-Soft over a number of other ERP  systems, Darr Equipment Co. will first roll out the sales, rentals, service and finance pieces of the ERP system, followed by the CRM (customer relationship management) module, and integration with MobileFrame technology so custom mobile apps can be built easily for field service technicians and sales people.

“Darr Equipment Co.’s investment in human and capital resources is driven by our Corporate Objective that we will be easy to do business with, and that we will deliver exceptional after-market support,” says Steve Brooks, CEO, Darr Equipment Co. “We like the fact that Equip-Soft is built on the Microsoft Dynamics platform that will allow us to improve our operational processes and information management with technologies that fit well with our company’s focus on continuous improvement.”

David Pilz, President and CEO, IndustryBuilt, the parent company of Equip-Soft, notes that “Darr Equipment Co. and Equip-Soft share a common focus on service excellence. We are pleased that Equip-Soft is helping Darr Equipment Co. move forward in its mission to best serve the construction and industrial markets of northeast Texas and Oklahoma.”

About Darr Equipment Co.
Founded in 1954 by Hal Darr, the fourth-generation family run company, Darr Equipment Co., provides parts and service for used and new forklift, material handling and construction equipment – featuring MCFA, Doosan, Genie and other lines –  to the northeast Texas and Oklahoma industrial and construction markets. Darr Equipment Co. employs  more than  200 people at locations in Southlake, Dallas, Longview, Waco and Texarkana, TX, as well as Oklahoma City, Tulsa and Ardmore, OK.

For more information, visit darrequipment.com (http://www.darrequipment.com/).

About Equip-Soft
Equip-Soft delivers software and services for the equipment distribution industry to help improve efficiencies in rentals, service, sales, parts, and fleet management aspects of distribution to improve relationships with customers and vendors.    Equip-Soft software and services are powered by the fastest growing ERP platform in the world, Microsoft Dynamics, and feature industry-specific functionality.     Equip-Soft is an IndustryBuilt Software company.

For more information, visit equip-soft.com and on Twitter @Equip_Soft (http://twitter.com/equip_soft).