Bust” aired on Monday January 28th, 2013. Audiences were served up the ultimate entrance by the most famous drag queen in
the world, RuPaul.
The competition consists of fourteen contestants, all vying for the title to become the next superstar drag queen of
America and win glamorous prizes: a lifetime supply of Colorevolution Cosmetics, a one of a kind trip, courtesy of Al &
Chuck.Travel.com, headline the drag race tour, featuring Absolute Vodka; cocktails perfected and a “cash money honey” prize
Right off the bat, the queens were thrown in the deep end with their challenges by posing for the camera while in a water tank.
These girls got to showcase their dumpster dives and couture dressmaking skills completed by a rock’n cock’n runway show.
With the help of beautiful guest judge, Camille Grammer, from the reality show Real Housewives of Beverly Hills, one queen,
Penny Tration, had to drag herself out after the elimination.
In addition to Colorevolution being featured throughout the 5th season of RuPaul's Drag Race; IBG Laboratories, the makers of
Colorevolution, is collaborating with RuPaul on specialized private label items that will be coming in 2013.
Viewers can catch the race with Colorevolution and RuPaul on LOGO channel on Mondays 9/8pm Central.
With the release of the new TV show there will also be a new television advertising campaign featuring Colorevolution. The ad
campaign will provide a few lucky winners with over $1200 worth of makeup and application training. Details to enter to win
will be on the TV commercial to coincide with the airing of the show.
Whether you go for a more natural look or have a flair for the dramatic try the Colorevolution cosmetic line, go to: http://
Colorevolution (http://colorevolution.com), an online retailer of 100% natural and pure mineral makeup offers a
comprehensive selection of premiere, cruelty free cosmetics ranging from shadows, blushes and bronzers to foundations,
primers and glosses which are all made in the USA. Not only does Colorevolution use a very unique blend of 100% natural
minerals from the earth (Mica, Titanium Dioxide and Iron Oxides) that gives flawless coverage, but additionally provides a wide
range of high definition colors that foster different looks from the natural to the dramatic.
For additional media information about Colorevolution and RuPaul's new line,
contact: Caren Lancona
B Scene Advertising Agency