Then the internet got into the act. Or rather, smart companies got into the internet to broadcast their messages to their hungry-for -the- latest-thing customers. And it was fun to shop online. Find out all about the whatsits and gizmos, and then go buy down the street from your friendly local huckster. Smart businesses knew this and thrived until……..
The Google (and the Yahoo and the Bing, as of late) did not stay secret for long. Those same stodgy yellow pages companies, which were declining at an ever quickening rate, decided that they, too, should be in the online business and began trading advertising dollars from the print to the digital. And every large, medium, small and Mom & Pop business saw that, hey, they better get a piece of the action and get their shop online, and quickly, too.
Before long, there were thousands of internet marketing companies pounding on doors and blowing up phones of every business owner, and even prospective business owners. Many of these internet vendors are very competent; others, not so much. But Mom & Pop and even some C-level folks had and have little idea of what they need, how much it should cost and “please can you make my phone ring” became almost a mantra, especially for small-medium businesses. Oh yeah, and “can you do it for cheap?”.
And it’s understandable. The economy that tanked, the plethora of “experts” more than willing to make guarantees when none were available, the great unknown of THE INTERNET all fueled a panic of sorts. Business owners were both willing and hesitant to try anything just to keep the doors open. Sometimes it worked; sometimes it cost a lot, both not always at the same time.
Many of these small-medium, and some rather large businesses, are also members of trade and professional associations. These associations exist primarily for the good of their members, and are almost always non-profit organizations. Strong association leadership strives to find the tools for their members to allow them to have a competitive advantage, take their unfair share, if you will.
An objective of many, if not all, businesses is to rank high on Google. The other search engines work just fine, too. But it is The Google, after all. To do that is not easy, and it usually is not cheap, despite the pleas in the latter part of the mantra above.
A recent entry into the marketplace, RPMG ( www.RPMGonline.com) works with associations to help them help their members get onto Google and their like. And we do it for “cheap”. And they do it fairly quickly. There is strength in numbers and RPMG taps into that strength to help large, medium, small, and even Mom & Pop businesses rank well on Google, Yahoo, Bing, and lot more that I won’t list here.
It is vitally important to know that there is an alternative out there, albeit for association members only. To have a strong online presence is critical in this marketplace, bad economy or not. RPMG wants to help. Jump to www.RPMGonline.com/