Ethos’ web design philosophy is based around “cleanliness,”
Ethos also emphasizes conversion testing and analytics more than most web design firms. Conversion testing and analytics are two paired disciplines that allow a webmaster to objectively determine the preferences of the market. Conversion testing works by presenting users with either slightly or radically different versions of a webpage. Analytics tracks the users’ reactions, and can thereby determine the best page, without guesswork.
Ethos is based in Denver, Colorado. It offers a permanent 20% discount to alumni of the University of Denver. Additionally, Ethos is celebrating its founding by offering a 25% discount to the first six attorneys to contract its services. http://www.ethos-