Cribbar Makes Global Design Waves

PRLog (Press Release) - Jan. 22, 2013 - JD Wetherspoon and its Cornish-based design agency Absolute have been collectively shortlisted for The World Interiors News Annual Awards 2013 for their acclaimed work on The Cribbar Bar in Newquay (also in Cornwall.)  The World Interiors News Annual Awards celebrates and presents the best international interior design, attracting entries from all over the world and providing a global platform for companies and collaborations to showcase their very best interiors. These are the largest interior design awards worldwide and this shortlisting follows a stream of trade, local, national and international publicity for the Absolute take on a contemporary ‘surf’ establishment for the UK’s largest pub chain.

The design challenge was to create a surf-inspired bar and club for the new 6,000sq. ft. property in the centre of Newquay and Absolute Interiors created a radical design departure for the client.  Surfing culture is based on the idea of creativity, spontaneity and environmental-savvy with a little dash of anti-establishment, so the design needed to reflect this and avoid potential ‘surfer' clichés. A concept inspired by modern recycled materials was therefore used in a creative and unexpected way, allowing the space to move seamlessly from day to night. This was developed in consultation with Carve Magazine to ensure that surf culture was accurately reflected and highlighted.

Helen Blake, Creative Director of Absolute says, “The design of the Cribbar was actually extremely challenging and need to deliver a practical and profitable use of the major space whilst appealing to the wide and varied market of Cornwall from 9am-4am every day.  Creating a ‘surf bar’ may sound like a simple option but the local market can actually be really critical.  Winning over the surfers and receiving this global shortlisting is very clear evidence that we have achieved this aim and we’re really excited to have been included in the World Interiors News Annual Awards.”

Jon Randall, Head of Property Development & Acquisitions, JD Wetherspoon, says, “We take a unique and bespoke approach to the design of every single pub that we create.  Absolute’s work on The Cribbar very clearly encapsulated the local culture and the property is clearly popular with both locals and visitors.  We’re delighted that the design to has been shortlisted in such prestigious global awards.”

Issued on behalf of Absolute Interiors by Excess Energy Communications.
For more information, images or interviews please contact Rhona Gardiner on 01637 852130 or email Rhona@exces-energy.co.uk.  Thank you.

Notes to editors:

Absolute has previously masterminded the interiors of spaces such as Jamie Oliver’s Fifteen Cornwall, the Watergate Bay Hotel, the St Moritz Hotel, the Carn Marth Hotel and various Pizza Express and JD Wetherspoon venues across the country.  To ensure that they had a clear insight into the surf scene and what surfers would enjoy in a bar space, the design team at Absolute has worked with Newquay-based Orca Publications, the company behind legendary Carve, Surfgirl and ThreeSixty magazines and various books dedicated to the sport.