What: The Art of Benchmarking and the Science of Measuring Value: Using Benchmarks to Demonstrate Value of Your Events
When: Thursday, January 24, 2013, 2:45 p.m. – 4 p.m.
Description: Ask ten people how they define value, cost and Return-On-Investment (ROI), you’ll likely get ten different answers. Every company has unique objectives and definitions for costs, leads, and the value of brand awareness, ROI and pre-event promotion. Plus, these benchmarks are used in completely different ways - some strategically and some not. HCEA has embarked on the groundbreaking mission to identify how major healthcare exhibitors benchmark their success and how they use this information for their strategic planning and program improvement. This session will reveal the results of a new HCEA survey focusing on how healthcare exhibitors define ROI, cost, and success, which will enable attendees to compare and contrast the results with their own programs. Additionally, the survey results will be accompanied by a panel of experts who will share the best ways to showcase metrics and benchmarks so that you can get the most out of your strategic planning and communicating the most critical findings within your own data.
Ian Sequeira, executive vice president, Exhibit Surveys, Inc.
Ann Marie Bermudez, senior manager, convention and association relations, Daiichi Sankyo, Inc.
Marc Goldberg, partner, marketech360
Don Schmid, manager, conventions and corporate branding, Hospira Worldwide, Inc.
Frank Skinner, executive director, HCEA (http://www.hcea.org/
Sheraton Inner Harbor Hotel
300 South Charles Street
Baltimore, Maryland 21201
For More Information:
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook (http://www.facebook.com/
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.