Grammar Chic, Inc.: Must-Have Content Marketing Strategy for Branding in 2013

Jan. 7, 2013 - PRLog -- As the New Year dawns, the Internet is awash in information related to content marketing and branding strategy designed to get results for companies large and small in 2013.  According to a recent article on Mashable.com, the concept of content marketing is something about which many marketers spent the majority of 2012 getting schooled.  However, the article notes that, according to online attitudes, content marketing practices are non-negotiable for the upcoming year. This information has caught the attention of Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., a professional writing and editing company that is regularly consulted in the development of content marketing strategy for its clients.  Clark provides her insight in a new statement to the press.

The article outlines the theory that 2012 largely served as a year of “practice” in the content marketing world and, with the millions of dollars that corporate and B2B brands are now investing into content marketing and branding strategies, the sense in the marketing community is that the warm-up is over and it is now “game on” in 2013.  Moreover, experts agree that now is the time for all businesses, large and small, to scale their content marketing efforts.

“The information presented by Mashable is very interesting, because it has only been in the past year where a focus has truly turned toward content marketing efforts,” states Clark.  “We have many clients who come to [Grammar Chic, Inc.] stating, ‘I know I have to be blogging, I know I have to be developing relevant, compelling content for social media platforms, but I just don’t know where to start, or I don’t have the time.’  It’s true that this type of marketing is more important than ever, but it is also falling on the shoulders of business owners and marketers who are increasingly pressed for time.”

Indeed, the article notes that there has been a significant shift in the role of content marketing and how brands now generate Internet traffic.  While it is true that a high-quality company-sponsored website will always be important, it is because of the role of content marketing online that customers are connecting with businesses in different ways than through a simple organic search on Google or Bing.  Instead, potential customers are engaging in a different type of Web experience, one that is largely dependent on connecting with a brand through its Facebook or Twitter page.

“Business owners are discovering the importance of understanding what an audience is after as they search online,” explains Clark.  “My clients [at Grammar Chic] regularly consult with me on how to create compelling content for their website, but also on how to make their business message and value span across platforms and outside of their website alone.  The most important thing business owners are looking for when it comes to content marketing is brand image continuity on their website and then also on their blog, Facebook, Twitter, Pinterest, etc.  They understand that, in order to be effective, they have to be active on all of these platforms.”  

Moreover, Clark believes that the new era of content marketing is based on the idea that a business owner does not only know about their brand, but also what is happening within their industry.  

“Part of having an effective content marketing strategy means that you are doing the research and you are looking to break news,” comments Clark.  “Of course, this is time consuming, but in order to really connect with potential customers, businesses must present themselves as an authority.  This is where an outside content writing firm like Grammar Chic can come in.  We are able to do the research, write compelling information and create a succinct message across platforms.”  

Clark and the Grammar Chic, Inc. team invite all interested individuals to call (803) 831-7444 for more details regarding content marketing and social media writing services, including information pertaining to pricing, turnaround time, etc. Individuals can also email info@grammarchic.net.    

ABOUT:  

Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often creates content marketing material related to blogs, social media content and guest posts.  The company also drafts resumes, press releases, Web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit http://www.grammarchic.net.