The article outlines the theory that 2012 largely served as a year of “practice”
“The information presented by Mashable is very interesting, because it has only been in the past year where a focus has truly turned toward content marketing efforts,” states Clark. “We have many clients who come to [Grammar Chic, Inc.] stating, ‘I know I have to be blogging, I know I have to be developing relevant, compelling content for social media platforms, but I just don’t know where to start, or I don’t have the time.’ It’s true that this type of marketing is more important than ever, but it is also falling on the shoulders of business owners and marketers who are increasingly pressed for time.”
Indeed, the article notes that there has been a significant shift in the role of content marketing and how brands now generate Internet traffic. While it is true that a high-quality company-sponsored website will always be important, it is because of the role of content marketing online that customers are connecting with businesses in different ways than through a simple organic search on Google or Bing. Instead, potential customers are engaging in a different type of Web experience, one that is largely dependent on connecting with a brand through its Facebook or Twitter page.
“Business owners are discovering the importance of understanding what an audience is after as they search online,” explains Clark. “My clients [at Grammar Chic] regularly consult with me on how to create compelling content for their website, but also on how to make their business message and value span across platforms and outside of their website alone. The most important thing business owners are looking for when it comes to content marketing is brand image continuity on their website and then also on their blog, Facebook, Twitter, Pinterest, etc. They understand that, in order to be effective, they have to be active on all of these platforms.”
Moreover, Clark believes that the new era of content marketing is based on the idea that a business owner does not only know about their brand, but also what is happening within their industry.
“Part of having an effective content marketing strategy means that you are doing the research and you are looking to break news,” comments Clark. “Of course, this is time consuming, but in order to really connect with potential customers, businesses must present themselves as an authority. This is where an outside content writing firm like Grammar Chic can come in. We are able to do the research, write compelling information and create a succinct message across platforms.”
Clark and the Grammar Chic, Inc. team invite all interested individuals to call (803) 831-7444 for more details regarding content marketing and social media writing services, including information pertaining to pricing, turnaround time, etc. Individuals can also email email@example.com.
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often creates content marketing material related to blogs, social media content and guest posts. The company also drafts resumes, press releases, Web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit http://www.grammarchic.net.