Rewarding consistent and loyal customers

Jan. 7, 2013 - PRLog -- Competition is a fact in the business world because for every service or good a customer needs; there are numerous merchants offering it. It is actually a good market force as it compels businesses to offer better goods and services to their clients as each business try to outshine its competitors. Therefore, competition should actually be encouraged in all sectors. The saying “survival for the fittest”, comes in handy here because each business must look for better ways of serving their customers than their competitors do since it may not be possible to offer different goods or services. The Merchant Solutions have devised several means or methods to help merchants to win customers and retain them. One such method is the use of gift cards also known as loyalty cards due to the role they play and how they actually do it. Any customer in the business can apply for the gift card. It is usually a plastic card which is identical to a bank card. The gift card bears identification of the merchant and the cardholder who is the customer. The customer produces the card every time he makes a purchase and earns some points depending on the amount spent. The points accumulate after every successive transaction. The customer can redeem the points at will and get a reward from the merchant that is proportional to the points earned. Some merchants refer to a gift card as a loyalty card. This is because it encourages customers possessing the card to be consistent or loyal to the business so that they can earn points and eventually get the reward. Another solution offered by The Merchants Solutions to merchants to enhance fast and satisfactory service to customers is the point of sale system (http://www.themerchantsolutions.com/cardholder_security_p...). It is an integrated system that performs several functions such as recording customer transactions, inventory tracking and employee labour. A merchant using a point of sale system will manage to serve customers fast since all calculations will done, recorded, production of receipts and awarding of points is the customer holds a gift card. A point of sale system tracks the level of inventory; this will help the merchant know whish items are running out of stock and require restocking, identify the fast moving items as well as any misappropriated  funds and goods lost through pilferage. The system also helps in effective operation of the business like managing labour and other resources. The point of sale system now also has some new and advanced features like digital signal and allowing online ordering and payments. Lastly, the merchant solutions offer merchants a cash register (http://www.themerchantsolutions.com/chargebacks.html) which has various capabilities like scanning and PC communications, integrated electronic payment using credit, debit and gift cards. In addition, the cash register has features like; dual station thermal printer with drop & load paper loading, graphic & watermark logo printing on receipt, two serial ports (PC modem & scanner) and medium-sized slit cash drawer . A business that uses these solutions will definitely have an upper hand than the competitors. This will in turn attract more customers who will be satisfied hence the merchant will retain them and consequently enjoy the profits.

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The Merchant solutions (http://www.themerchantsolutions.com/) recognize the fact that customers are the backbone of any business. They offer businesses several solutions to win and retain customers so that they can realize more profits.