The results of a survey conducted by the Content Marketing Institute and MarketingProfs backs these company forecasts. According to these findings, companies are increasingly using content marketing as their main inbound marketing strategy. This year, about one-third of the marketing budget of content marketers was spent on content marketing, which is a huge jump from the 26% seen last year. “More importantly, according to the survey results more than 50% of respondents plan on increasing their content marketing budgets in 2013. “This is exciting news for us as we can expect an enormous rise in demand for our services.” said Davis.
The results also showed that businesses are using a diverse range of content tactics this year. The use of mobile, video and research report types of content increased greatly this year. Social media marketing trends have also been published in this survey report. Although businesses are using the same five social media distribution channels as the past two years, this year LinkedIn replaced Twitter as the top social network of choice.
Surprisingly, respondents have said that their biggest challenge this year was producing enough content. Many small businesses are looking to professional writing companies like Godot Media ( http://www.godotmedia.com/
Blogs and eBooks were rated as one of the most effective content marketing tactics. Keeping these trends in mind, Godot Media has already launched new standard and customized blog packages adding to the content writing, eBook writing ( http://www.godotmedia.com/
About the company
Godot Media provides high-quality cutting-edge writing, SEO and social media marketing solutions for a range of international clients. The company has years of experience delivering high-impact, customized and effective solutions to individuals and businesses.