Located on Two Times Square, and dubbed the Live Image Show, Hyundai's billboard is wired with cameras facing the crowds. The cameras will function much like a crowd cam at a sporting event, and should provide the same level of fun. As groups of people are captured by the cameras, their images are displayed on the billboard, with them sitting in a Hyundai vehicle, cruising the streets of an animated New York City.
The vehicles featured on the screen in Times Square can be test-driven at Shaffer Hyundai. Shaffer is located in Merrillville on W 81st, just west of Broadway.
The entire Hyundai Corporation is excited about the initiative. In relation to event, Won-Hong Cho, Chief Marketing Officer of Hyundai Motor Co. in Seoul, South Korea has said, “Times Square is one of the world’s most famous tourist spots, where people, including our customers, travel from afar to create unforgettable moments. We wanted to create a special moment for our customers at this special venue - a brilliant moment.”
Hyundai's billboard has been a highlight in Times Square since it debuted in 2009. Before the Christmas-themed Live Image Show, the Hyundai billboard hosted the Hyundai Race campaign, where people could connect their smartphones to the giant screen and play a racing video game. The new campaign continues Hyundai's dedication to finding new ways to communicate with its fans.
Drivers interested in learning more about any of the options that Hyundai has to offer should visit Shaffer Hyundai, located at 1000 West 81st Avenue, in Merrillville. Shaffer is pleased to continue to be a part of the northwestern Indiana and Chicagoland community.