Bullet Blues' notoriety comes from its luxury and quality. The fabric and the fit of all its products--the finest denim, the thickest and most buttery-soft modal and the most flattering styles--these are the attributes that the Bullet Blues customer finds so impressive. The folks in and around Henderson are lucky enough to be able to stop by Cool Flea and see and feel the quality for themselves. These are no ordinary jeans, and this is no ordinary store.
"Made in America"--it's about bringing back manufacturing jobs to the US. And that's what's so perfect about the partnership between Bullet Blues and Cool Flea. Both of these companies have that American entrepreneurial spirit that makes this country great. Isabelle Benoit, the owner of Bullet Blues has been committed to US manufacturing from the very start. And the hip location that Cool Flea owner Randy Vaughn chose is a symbol of US manufacturing history. Cool Flea’s space harkens back to when the merchandise you bought in the US was made here. And "made here" is a vital part of the Bullet Blues brand. Blue jeans.
The building where Cool Flea's retail space is located was built in 1872. It's been transformed into a modern store that you’d expect to see in a much bigger city than Henderson. It was the site of George Delker family's horse and buggy carriages manufacturing facility. There's a synergy between Cool Flea and American-made Bullet Blues that's important--the store and the apparel; the old and new companies manufacturing in the US. The past when American-made was the norm--to today when it's the exception to rule. "Made in America” is a label that more and more people care about, and they'll find it on Bullet Blues apparel.